Within just 1 year, 80% of the entire residential project was sold. The success formula: a thoughtfully developed brand identity (including logo and visual style), an interactive website, and an integrated advertising strategy across Google and social media.
Sector: Real Estate Development
Market: Lithuania, Vilnius city
Goal: Successfully sell of RE in a new residential community
Positioning & Concept
- Created a distinct name and brand: “Trakų kaimynystė” (Neighbourhood of Trakai), leveraging proximity to nature and the historic town of Trakai
- Core message: more than just houses — it’s a new lifestyle, combining urban convenience with natural surroundings
- Delivered a full visual identity: logo, style guide, communication framework
Website
- Designed an interactive website allowing users to explore available homes, neighborhood features, and submit inquiries
- Functional and buyer-friendly: home plans, availability, and contact options at a glance
- Strong visual design aligned with real estate market expectations
Advertising
- Active campaigns on Google Ads and Meta platforms, focused on driving leads and inquiries
- Creative testing and multi-format campaigns to maximize performance
Communication
- Clearly defined messaging across web and social platforms highlighting location benefits, build quality, and long-term value
- Employed storytelling techniques to build emotional connection with potential buyers
Results
- All constructed homes were sold within a short timeframe
- The project was expanded: new residential plots formed and released for sale
- Success driven by: smart strategy, consistent execution, marketing expertise, and trust-based collaboration