Why do both big brands and small manufacturers use content marketing?
Because it works and brings both tangible and intangible results:
- growth of consumer loyalty and numbers
- sales growth and cost saving
- sustainable long-term results for brand development
Marketing is not possible without great content. No matter what marketing tactics you use, content marketing should be part of your process.
We apply consistent process:
Content strategy:
- Audience research: Who you’re talking to.
- Journey mapping: What you’re trying to get them to do.
- Channel selection: Where and how you’re reaching them.
- Topic selection: What you’re talking to them about.
- Project management: How your team will get it all done.
Content creation:
- Topic research, structure outline,
- Writing, video/audio recording, design, visualization.
Content optimization:
- For leads generation, we make sure we have lead gen forms in the right spots, promoting the right offers.
- For attracting visitors through SEO, we review the optimization for brand relevant target keywords.
Content distribution:
- Blogs, news stories, finished project articles, brand context stories on the websites
- Sharing the new content on social media, adapted to specific social media channel.
- Emailing, using Newsletter options to the lists of subscribers and customers.
- Sending it to influential people, engaging then to spread the content.
Content repurposing
- While content distribution is more about bringing people from other platforms back to content on your website, we use repurposing to bring the website’s content to the people on other platforms.
- We deploy reformatting it from one medium to another, like from text into video, podcasts, or graphics; adaptation to the channels.
Content maintenance
- Ongoing update, refresh, by adding new facts, stories, innovations to continue building the brand relevance to the target audience.
Social media marketing
SEO
PR
Inbound marketing
Customer Examples
Portfolio
Probiotic, Probiotic PURE, Probiotic PURE BABY
It is a challenge to stand out on highly saturated home cleaning product market. With a very special line of products containing probiotics we had a story to tell: from educational perspective on probiotics to quality and special innovations for babies. The story of the product revealed the evolution of ongoing innovations towards sustainability, ecological approach in product composition. Channels and tools created an impactful communication mix.
Medžio stilius
Multiple audiences require an innovative mix of channels and tools to get a message through, to engage and create the feeling of ambassadors for both employees and partners or clients. The story has oak in the center but develops from manufacturing quality and capabilities to style, interior design and emotional wellbeing. Numerous social media platforms, video and photo material, posting, messaging and event management - just a few mentions to demonstrate complexity of oak story development.
Bijola
The story of Bijola, created by our team is a sweet and engaging communication with the target audience. The story combines manufacturing, quality, ingredients and people. The holistic approach helps Bijola to utilize messaging for internal and external audiences and reach the objectives for organization and business development.
A trusted partnership with our clients
We Move Brands Forward
Proof of performance excellence
Badges and Accolades
