Content Marketing

Why do both big brands and small manufacturers use content marketing?

Because it works and brings both tangible and intangible results:

growth of consumer loyalty and numbers
sales growth and cost saving
sustainable long-term results for brand development

Marketing is not possible without great content. No matter what marketing tactics you use, content marketing should be part of your process.

We apply consistent process:

Content strategy:

Audience research: Who you’re talking to.
Journey mapping: What you’re trying to get them to do.
Channel selection: Where and how you’re reaching them.
Topic selection: What you’re talking to them about.
Project management: How your team will get it all done.

Content creation:

Topic research, structure outline,
Writing, video/audio recording, design, visualization.

Content optimization:

For leads generation, we make sure we have lead gen forms in the right spots, promoting the right offers.
For attracting visitors through SEO, we review the optimization for brand relevant target keywords.

Content distribution:

Blogs, news stories, finished project articles, brand context stories on the websites
Sharing the new content on social media, adapted to specific social media channel.
Emailing, using Newsletter options to the lists of subscribers and customers.
Sending it to influential people, engaging then to spread the content.

Content repurposing

While content distribution is more about bringing people from other platforms back to content on your website, we use repurposing to bring the website’s content to the people on other platforms.
We deploy reformatting it from one medium to another, like from text into video, podcasts, or graphics; adaptation to the channels.

Content maintenance

Ongoing update, refresh, by adding new facts, stories, innovations to continue building the brand relevance to the target audience.

Social media marketing

A content marketing strategy is born earlier than your social media strategy.

SEO

Search engines “reward” a business that publishes quality and consistent content.

PR

Successful PR strategies focus on issues that readers care about, not their business.

Inbound marketing

Content is essential to increase traffic to your website.

Customer Examples

Portfolio

Probiotic, Probiotic PURE, Probiotic PURE BABY

It is a challenge to stand out on highly saturated home cleaning product market. With a very special line of products containing probiotics we had a story to tell: from educational perspective on probiotics to quality and special innovations for babies. The story of the product revealed the evolution of ongoing innovations towards sustainability, ecological approach in product composition. Channels and tools created an impactful communication mix.

Medžio stilius

Multiple audiences require an innovative mix of channels and tools to get a message through, to engage and create the feeling of ambassadors for both employees and partners or clients. The story has oak in the center but develops from manufacturing quality and capabilities to style, interior design and emotional wellbeing. Numerous social media platforms, video and photo material, posting, messaging and event management - just a few mentions to demonstrate complexity of oak story development.

Medziostilius website slider video preview

Bijola

The story of Bijola, created by our team is a sweet and engaging communication with the target audience. The story combines manufacturing, quality, ingredients and people. The holistic approach helps Bijola to utilize messaging for internal and external audiences and reach the objectives for organization and business development.

Appreciative words by our clients

Testimonials

Market Smart

5.0

(20)

2023-12-07

Since 2020, MarketSmart has been our trusted partner, consistently driving success for our oak flooring business in the UK market. Our client inquiries from our website ecohardwood.co.uk have increased massively, all credit to their mastery in SEO, Google Ads, and social media. Their adept strategies have truly been the driving force behind our elevated online visibility.

Ecohardwood L.

2022-11-10

Puikūs specialistai, kūrybiški, nežinau geresnių už jus!

Žydrūnė B.

2022-06-09

Puikiai atliktas darbas!!! Ačiū už operatyvumą ir kokybišką galutinį rezultatą!

Ramune U.

2021-01-06

Profesjonaliści w każdym calu. Znają się na rzeczy, doradzą i poprowadzą każdą kampanię z zaangażowaniem. Najlepsza agencja marketingu z jaką przyszło mi współpracować. Pełne zaangażowanie otwarci na sugestie z głowami pełnymi kreatywnych pomysłów. Zdecydowanie polecam!

Romuald I STYL D.

2021-01-04

Puikūs rinkodaros profesionalai. Išmano savo sritį ir padėjo efektyviai siekti ir pasiekti rezultatų. Rekomenduoju.

Algimantas K.

2020-12-30

Dėkingi visai Market Smart komandai už labai operatyvų bendradarbiavimą. Internetinė svetainė atnaujinta taip kaip ir norėjome. Viskas vyko sklandžiai ir greitai. Ačiū Jums!

Jolita G.

2020-08-26

Greitai ir profesionaliai !!!!

Romas A.

2020-04-17

Aukšto lygio profesionalai

Martynas V.

2020-04-15

Puiki komanda, profesionalūs sprendimai, rekomenduoju

Danguolė G.

2020-04-08

Dainius isgelbejo projekta, aciu jam! Visa imone motyvuota, dirba profesionalai. Rekomenduoju visiems kas susiduria su marketingo sunkumais.

Dainius Ž.

2020-04-06

Puikūs skaitmeninės rinkodaros ekspertai ir malonūs žmonės

Albinas B.

2020-03-14

Pati geriausia patirtis dirbant su komunikacijos eksperte Rasa Bagdoniene. Visada žinau, kad galiu pasitikėti jos profesionalumu, nuoširdžiu darbu ir individualizuotu požiūriu į klientą atvedančiu prie puikaus rezultato! Labai rekomenduoju!

Ingrida Ž.

2017-06-20

Džiaugiamės pasirinkę bendradarbiavimą su šia šaunia kompanija. Atsakingai rekomenduoju!

Tadas D.

A trusted partnership with our clients

We Move Brands Forward

Proof of performance excellence

Badges and Accolades

We are hungry for knowledge, eager to learn and develop. Our quality and experience has been recognised and confirmed by Google. Impressive results brought us an award for Top digital marketing company.