An effective marketing strategy is based on market analysis

We perform customer  (consumer) analysis, competitor behavior assessment and provide general context data which allow to make informed decisions on:

  • product development;
  • user experience improvement;
  • development of communication messages that generate quality leads and increase the conversion rate.

Based on the analysis, we determine the relationship between supply and demand for a particular product or service.

Market figures show what’s happening, but the customer behavior and expectations (needs) study answers why this is happening.

We deploy:

  • surveys, focus groups, 
  • interviews and monitoring for consumer research,
  • “Mr. Shopper” methodology to also verify the effectiveness of the sales process.

We create a consumer journey map — identify the path a potential customer takes from developing the interest to the actual purchase.

Customer Examples


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Proof of performance excellence

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