An effective marketing strategy is based on market analysis
We perform customer (consumer) analysis, competitor behavior assessment and provide general context data which allow to make informed decisions on:
- product development;
- user experience improvement;
- development of communication messages that generate quality leads and increase the conversion rate.
Based on the analysis, we determine the relationship between supply and demand for a particular product or service.
Market figures show what’s happening, but the customer behavior and expectations (needs) study answers why this is happening.
- surveys, focus groups,
- interviews and monitoring for consumer research,
- “Mr. Shopper” methodology to also verify the effectiveness of the sales process.
We create a consumer journey map — identify the path a potential customer takes from developing the interest to the actual purchase.