Wouldn’t you, as a business owner or business leader, want to make sure your marketing budget is spent as productively as possible?
Advertising tactics without a clear plan may be successful for a short time, but they can’t sustain for long.
In the Marketing Action Plan, we outline the steps and specific actions to implement your marketing strategy for the coming year, quarter, or month.
Typically, a marketing plan consists of:
- An overview of your brand’s marketing and advertising goals
- A description of your company’s current marketing position
- The time at which the strategy tasks will be completed
- Key Performance Indicators (KPIs) that we will monitor
- A description of your brand’s target market and customer needs
Our professional team implements coordinated measures, provides periodic reports, constantly monitors market developments, and provides plan adjustments.
Customer Examples
Portfolio
Ecowood Group
Manufacturers and sellers of high-quality oak flooring, doors, and stairs. The challenge was to position and reflect top quality, focus on oak; to unite internal values and external presentation. The slogan “Oak is our passion“ identifies the company’s philosophy. The attributes of oak (strength, durability, reliability) are converted into product communication and customer value. The marketing strategy helped define and gain a deeper understanding of the target customers, their needs, and the value created.
AntiSmog
An interesting and successful experience in developing a brand for a new product specifically targeted at the Chinese market. The product is food supplements developed to protect human body from the negative effects of environmental pollution. The challenge was differences between languages and cultures, understanding of the market itself, consumer expectations, needs and behavior. After a thorough analysis, we succeeded in developing the positioning of the brand, its visual identity, brand history, attributes, promise to consumers.
Probiosanus
Probiotic products have many benefits: organic raw materials, ecological and environmentally friendly ingredients, and a distinctive supplement – good bacteria (probiotics). The developed marketing strategy focused on “4E guarantee” (Effective, Ecological, Economical, Enduring cleanliness). The marketing mix included various digital marketing tools, an updated website, e-shop and advertising tools (POS).
Bijola
The confectionery company – a well-known cakes manufacturer – has been operating for over 20 years. When the brand began losing its relevance in the market, we came to offer a significant strategic and visual renewal. As a result, the brand is now gaining a foothold in the market as “Special Occasion Cake Masters”. It promises exclusive, individually decorated cakes and other products for various occasions. We successfully updated their logo, developed the visual identity, created a website, e-shop, deployed social media, and different online marketing means.
A trusted partnership with our clients
We Move Brands Forward
Proof of performance excellence
Badges and Accolades
