What is branding development?
A brand tells the customer what to expect from the product or service — it makes you unique.
The brand combines:
- who you are,
- who you want to become,
- and how the customers perceive the promise you have made.
Branding consists of segmentation, positioning and design.
Segmentation
We gain insights about the brand’s current and potential usersduring market analysis and consumer research. The task of the business is to meet the identified needs faster and to create a better customer experience than the competitors.
Our analysis and research will help you determine exactly:
- what your customers want
- what creates value for them
- what’s interesting
Then the specific actions of the marketing plan can ensure that the brand promise is kept.
Positioning
Brand positioning is a place in the minds of your target customers that you want to occupy.
We help achieve three strategic positioning goals:
- Relevance. The brand must be attractive to customers.
- Distinctiveness. Uniqueness and differences from the competitors draw up attention, making the brand seem more valuable.
- Reliability to not disappoint the customers who have trusted the brand.
Design
We work with reliable design professionals who develop brand logos and brand style books. The image of the brand is unanimously and consistently created in all channels:
- social networks,
- other advertising media: from brochures to outdoor stands.
Customer Examples
Portfolio
Ecowood Group
Manufacturers and sellers of high-quality oak flooring, doors, and stairs. The challenge was to position and reflect top quality, focus on oak; to unite internal values and external presentation. The slogan “Oak is our passion“ identifies the company’s philosophy. The attributes of oak (strength, durability, reliability) are converted into product communication and customer value. The marketing strategy helped define and gain a deeper understanding of the target customers, their needs, and the value created.
AntiSmog
An interesting and successful experience in developing a brand for a new product specifically targeted at the Chinese market. The product is food supplements developed to protect human body from the negative effects of environmental pollution. The challenge was differences between languages and cultures, understanding of the market itself, consumer expectations, needs and behavior. After a thorough analysis, we succeeded in developing the positioning of the brand, its visual identity, brand history, attributes, promise to consumers.
Probiosanus
Probiotic products have many benefits: organic raw materials, ecological and environmentally friendly ingredients, and a distinctive supplement – good bacteria (probiotics). The developed marketing strategy focused on “4E guarantee” (Effective, Ecological, Economical, Enduring cleanliness). The marketing mix included various digital marketing tools, an updated website, e-shop and advertising tools (POS).
Bijola
The confectionery company – a well-known cakes manufacturer – has been operating for over 20 years. When the brand began losing its relevance in the market, we came to offer a significant strategic and visual renewal. As a result, the brand is now gaining a foothold in the market as “Special Occasion Cake Masters”. It promises exclusive, individually decorated cakes and other products for various occasions. We successfully updated their logo, developed the visual identity, created a website, e-shop, deployed social media, and different online marketing means.
A trusted partnership with our clients
We Move Brands Forward
Proof of performance excellence
Badges and Accolades
