2025-01-09
Išmano savo darbą, greitai reaguoja ir pasiūlo geriausią sprendimą. Didžiausios rekomendacijos!
What is branding development?
A brand tells the customer what to expect from the product or service — it makes you unique.
The brand combines:
- who you are,
- who you want to become,
- and how the customers perceive the promise you have made.
Branding consists of segmentation, positioning and design.
Segmentation
We gain insights about the brand’s current and potential usersduring market analysis and consumer research. The task of the business is to meet the identified needs faster and to create a better customer experience than the competitors.
Our analysis and research will help you determine exactly:
- what your customers want
- what creates value for them
- what’s interesting
Then the specific actions of the marketing plan can ensure that the brand promise is kept.
Positioning
Brand positioning is a place in the minds of your target customers that you want to occupy.
We help achieve three strategic positioning goals:
- Relevance. The brand must be attractive to customers.
- Distinctiveness. Uniqueness and differences from the competitors draw up attention, making the brand seem more valuable.
- Reliability to not disappoint the customers who have trusted the brand.
Design
We work with reliable design professionals who develop brand logos and brand style books. The image of the brand is unanimously and consistently created in all channels:
- social networks,
- other advertising media: from brochures to outdoor stands.
Customer Examples
Portfolio
Trakų kaimynystė - Trakai Neighbourhood
A new development of individual houses and townhouses in Vilnius. The branding and the overall image had to be developed with unusual challenges: not only to reveal the advantages, but also to overcome the potential reputational risks arising from negative experiences of clients in other projects on the market. One of the key advantages of the brand was its proximity to the recreational and historic town of Trakai and its surroundings. The idea of the settlement as a community is strengthened by 'neighbourhood', an old word with a deep meaning. We have created all the brand visuals, an informative and user-friendly website, a successful start with social networking and communication, social and Google ads. First results immediately after the coordinated action.
Unike Hytter
The word "hytter" means "mountain hut" in Norwegian and is well appreciated. It has become the cornerstone of the branding of mountain huts, which are developed and marketed by a cluster of companies. The product is unique in that the spruce motif, which is so dear to our country, has been incorporated into the very traditional Norwegian design of the facade of such huts. The houses are distinguished not only by their design, but also by their high-end interior fittings, furniture, etc. The challenge for the brand is to reflect the uniqueness, the specialness, to be understandable and acceptable to Norwegians. This is how Unike Hytter and all the visual details, the style, the browsing-friendly website were born. We wish the new brand success in the Norwegian market and beyond.
Amber Heat
An business selling saunas, hot tubs, with the potential to expand into holiday homes, has been set up for European markets, starting with Germany. The challenge was to create a brand that reflects the benefits and enjoyment of water and heat, to stand out in a competitive environment, and to create a wording that is understandable and acceptable to people from different cultures. The creative process was limited by the fact that many attractive sounding names are registered. “Amber Heat” is a new brand for an emerging business that perfectly reflects the essence and extends it with the addition of amber. We created visual identity, brand positioning, brand story, website, communication and advertising strategy, using social networks and Google.
Standout print
Self-service print ordering platform STANDOUT print. The idea is to offer customers the ability to place an order for a standardised print product independently and very quickly. The challenge is that the brand must have a pre-programmed message for its customers: "With the solutions we offer for promotional print media, you will stand out in the market". The brand name implies distinctiveness: both the service itself is highlighted and the message is communicated to customers. The logo and the entire visual style, the brand legend, the positioning were created.
Ecowood Group
Manufacturers and sellers of high-quality oak flooring, doors, and stairs. The challenge was to position and reflect top quality, focus on oak; to unite internal values and external presentation. The slogan “Oak is our passion“ identifies the company’s philosophy. The attributes of oak (strength, durability, reliability) are converted into product communication and customer value. The marketing strategy helped define and gain a deeper understanding of the target customers, their needs, and the value created.
AntiSmog
An interesting and successful experience in developing a brand for a new product specifically targeted at the Chinese market. The product is food supplements developed to protect human body from the negative effects of environmental pollution. The challenge was differences between languages and cultures, understanding of the market itself, consumer expectations, needs and behavior. After a thorough analysis, we succeeded in developing the positioning of the brand, its visual identity, brand history, attributes, promise to consumers.
Probiosanus
Probiotic products have many benefits: organic raw materials, ecological and environmentally friendly ingredients, and a distinctive supplement – good bacteria (probiotics). The developed marketing strategy focused on “4E guarantee” (Effective, Ecological, Economical, Enduring cleanliness). The marketing mix included various digital marketing tools, an updated website, e-shop and advertising tools (POS).
Bijola
The confectionery company – a well-known cakes manufacturer – has been operating for over 20 years. When the brand began losing its relevance in the market, we came to offer a significant strategic and visual renewal. As a result, the brand is now gaining a foothold in the market as “Special Occasion Cake Masters”. It promises exclusive, individually decorated cakes and other products for various occasions. We successfully updated their logo, developed the visual identity, created a website, e-shop, deployed social media, and different online marketing means.
Appreciative words by our clients
Testimonials
2024-08-08
Pasirinkome kaip partnerius naujam projektui biospektra.eu (tinklapio sukūrimas bei skaitmeninio marketingo paslaugos), labai patinka aiškus bendravimas, operatyvumas, profesionalumas bei suteikiamos vertingos įžvalgos. Rekomenduoju!
2024-05-09
Per ilgalaikį bendradarbiavimą užmezgėme tvirtus partnerystės ryšius ir įgyvendinome daug sėkmingų projektų.Visi darbai atliekami efektyviai ir per trumpą laiką.
2023-12-07
Since 2020, MarketSmart has been our trusted partner, consistently driving success for our oak flooring business in the UK market. Our client inquiries from our website ecohardwood.co.uk have increased massively, all credit to their mastery in SEO, Google Ads, and social media. Their adept strategies have truly been the driving force behind our elevated online visibility.
2022-06-09
Puikiai atliktas darbas!!! Ačiū už operatyvumą ir kokybišką galutinį rezultatą!
2021-01-06
Profesjonaliści w każdym calu. Znają się na rzeczy, doradzą i poprowadzą każdą kampanię z zaangażowaniem. Najlepsza agencja marketingu z jaką przyszło mi współpracować. Pełne zaangażowanie otwarci na sugestie z głowami pełnymi kreatywnych pomysłów. Zdecydowanie polecam!
2021-01-04
Puikūs rinkodaros profesionalai. Išmano savo sritį ir padėjo efektyviai siekti ir pasiekti rezultatų. Rekomenduoju.
2020-12-30
Dėkingi visai Market Smart komandai už labai operatyvų bendradarbiavimą. Internetinė svetainė atnaujinta taip kaip ir norėjome. Viskas vyko sklandžiai ir greitai. Ačiū Jums!
2020-04-08
Dainius isgelbejo projekta, aciu jam! Visa imone motyvuota, dirba profesionalai. Rekomenduoju visiems kas susiduria su marketingo sunkumais.
2020-03-14
Pati geriausia patirtis dirbant su komunikacijos eksperte Rasa Bagdoniene. Visada žinau, kad galiu pasitikėti jos profesionalumu, nuoširdžiu darbu ir individualizuotu požiūriu į klientą atvedančiu prie puikaus rezultato! Labai rekomenduoju!
2017-06-20
Džiaugiamės pasirinkę bendradarbiavimą su šia šaunia kompanija. Atsakingai rekomenduoju!
A trusted partnership with our clients
We Move Brands Forward
Proof of performance excellence
Badges and Accolades
We are hungry for knowledge, eager to learn and develop. Our quality and experience has been recognised and confirmed by Google. Impressive results brought us an award for Top digital marketing company.
