Over 10 European food producers expanded into UK and US markets, securing listings in major retail chains and 100+ stores. Strategic branding and international campaigns led to export growth of up to 139% year-over-year.
Markets: USA, UK, and other countries
Industry: Food & Beverage Export Promotion
Goal: Raise awareness and drive exports of European-made food and drink products
Concept and Positioning
- Developed a global campaign concept: “Europe Shares” – adapted for each target market
- Tailored messaging based on:
- Local consumer behavior and cultural context
- Trade challenges and opportunities
- Unique strengths of European products: sustainability, quality, tradition, flavor diversity
- Positioned European food not just as a commodity, but as a cultural and value-driven experience
Visual Identity and Branding
- Created full visual ecosystem:
- Campaign logo, identity assets, packaging, POS materials
- Digital visuals for ads and social media
- Physical assets for exhibitions and press
Digital Communication & Advertising
- Active communication strategy across:
- Facebook, Instagram, X (Twitter), Google Ads
- Market-specific content calendars and ad campaigns
- Ongoing creative content production:
- Product storytelling
- Producer profiles
- Recipe formats and sustainability narratives
Traditional Marketing & Events
- Managed end-to-end international trade show presence:
- Participant coordination, product logistics, booth design, on-site presentations
- Organized B2B meetings with local distributors and buyers in key markets
- Managed and implemented POSM activations
Partnerships & Results
- Built strategic partnerships with local distributors and networks
- Initiated dozens of B2B relationships, laying the foundation for long-term export growth:
- Identified and supported a deal with a distributor for the UK traditional retail chain
- Facilitated to start food product sales in gas stations retails segment in UK
- After two-year participation in exhibitions in Texas drink producer managed to list products in 100 stores
- Lithuanian spirit producer’s growth in US is spectacular – 139% (2024 vs 2023), in the segment of fermented wines growth is 240% (2024 vs 2023)
- Thousands of consumers were introduced to high-quality European products
- Contributed to the visibility and credibility of Lithuanian and European producers globally