Over 10 European food producers expanded into UK and US markets, securing listings in major retail chains and 100+ stores. Strategic branding and international campaigns led to export growth of up to 139% year-over-year.

Markets: USA, UK, and other countries
Industry: Food & Beverage Export Promotion
Goal: Raise awareness and drive exports of European-made food and drink products


Concept and Positioning

  • Developed a global campaign concept: “Europe Shares” – adapted for each target market
  • Tailored messaging based on:
    • Local consumer behavior and cultural context
    • Trade challenges and opportunities
    • Unique strengths of European products: sustainability, quality, tradition, flavor diversity
  • Positioned European food not just as a commodity, but as a cultural and value-driven experience

Visual Identity and Branding

  • Created full visual ecosystem:
    • Campaign logo, identity assets, packaging, POS materials
    • Digital visuals for ads and social media
    • Physical assets for exhibitions and press

Europe Shares website

Digital Communication & Advertising

  • Active communication strategy across:
    • Facebook, Instagram, X (Twitter), Google Ads
  • Market-specific content calendars and ad campaigns
  • Ongoing creative content production:
    • Product storytelling
    • Producer profiles
    • Recipe formats and sustainability narratives

Europe Shares Facebook page

Traditional Marketing & Events

  • Managed end-to-end international trade show presence:
    • Participant coordination, product logistics, booth design, on-site presentations
  • Organized B2B meetings with local distributors and buyers in key markets
  • Managed and implemented POSM activations

Europe Shares stand at the exhibition

Partnerships & Results

  • Built strategic partnerships with local distributors and networks
  • Initiated dozens of B2B relationships, laying the foundation for long-term export growth:
    • Identified and supported a deal with a distributor for the UK traditional retail chain
    • Facilitated to start food product sales in gas stations retails segment in UK
    • After two-year participation in exhibitions in Texas drink producer managed to list products in 100 stores
    • Lithuanian spirit producer’s growth in US is spectacular – 139% (2024 vs 2023), in the segment of fermented wines growth is 240% (2024 vs 2023)
  • Thousands of consumers were introduced to high-quality European products
  • Contributed to the visibility and credibility of Lithuanian and European producers globally
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