In just 2.5 years of SEO services, we increased organic traffic by approximately 3x. With the launch of e-commerce and a consistent SEO and social media strategy, online sales grew by about 6x over 5.5 years—making e-commerce one of the key revenue channels, now generating around 20% of total sales.
Market: Lithuania
Sector: Confectionery – celebration cakes, desserts, and catering solutions
Goal: Refresh the brand and grow into a market leader in a competitive space
Brand Positioning
- Defined a clear message: “Masters of Celebration Cakes”
- Emphasized uniqueness: custom-made, hand-decorated cakes
- Created a new logo, visual identity, and brand style guide
Website & E-Commerce
- Launched a modern online store with custom ordering features
- Migrated from WordPress to PrestaShop
SEO
- Website ranks on the first page of Google for target keywords
- Ongoing SEO actions and content development ensure visibility
Social Media & Advertising
- Consistent content builds an engaged and loyal audience
- Visuals highlight product quality and emotional value
- Always-on campaigns on social media: driving e-shop sales, inquiries, and in-store traffic
- Campaigns are tracked and optimized based on KPIs
Strategic Partnership Model
- Market Smart provides more than just advertising — including business development consulting, pricing, and communication advice
- Collaborations with influencers, media outlets, and traditional advertising channels
- Result: sustainable growth and strong positioning among industry leaders