Germany was already Cleanfilter’s largest international market when we started working together. Our goal was not to build sales from scratch, but to identify and unlock additional growth potential in an established and strategically important market.
The result: within 9 months, Cleanfilter’s e-commerce sales in Germany increased by 80%.
The strong results also created a foundation for further expansion – today, our marketing activities for Cleanfilter extend across Europe.
From Audit to a Clear Action Plan
We started our cooperation with an audit of Cleanfilter’s existing marketing activities in the German market. We assessed the channels in use, advertising structure, analytics setup and organic visibility, and identified the areas with the greatest potential for further growth.
Following the audit, we moved from recommendations to implementation and continuous performance optimization.
Google Ads and Shopping Optimisation
Building a Strong Technical Foundation
We provided recommendations for the necessary website improvements and activated and configured relevant Google Analytics features.
We also activated Google Merchant Center, enabling Cleanfilter products to appear organically in free Google Shopping listings.
Optimising Google Ads Performance
We restructured the campaigns and optimised ad messaging, creatives and extensions. We also worked on keywords, audiences, locations, ad schedules, budgets and bidding strategies.
The objective was not simply to increase advertising activity, but to use the existing potential of the German market more effectively.
SEO and GEO for Long-Term Visibility
Alongside paid advertising, we implemented both on-site and off-site SEO and Generative Engine Optimization (GEO).
This helped strengthen Cleanfilter’s visibility not only in traditional Google Search, but also across the evolving AI-driven search landscape.
80% Sales Growth and Expansion Across Europe
Within 9 months, continuous optimisation across Google Ads, Shopping, SEO and GEO helped increase Cleanfilter’s e-commerce sales in Germany by 80% – in a market that was already the company’s largest international market before our cooperation began.
The results led to the next stage of our partnership: following the successful growth in Germany, we expanded our marketing activities to other European markets.