When Market Smart began working closely with the developer of Trakų kaimynystė, a residential real estate project in Vilnius, the challenge was clear: not just to sell newly built houses, but to sell a lifestyle in a thoughtfully planned community.
Positioning, Naming & Identity
We created a compelling concept for the neighborhood, leveraging its strategic location near Trakai – a symbol of natural beauty and cultural heritage. The name “Trakų kaimynystė” (“Neighbourhood of Trakai”) positions the development as an attractive living destination in a fast-growing, high-potential district on the way to Trakai. The project appeals to buyers seeking both nature and connectivity. We developed a strong visual identity, including a custom logo and brand book.
Website
An interactive, user-friendly website was built, allowing prospective buyers to explore homes, view the surroundings, choose their ideal property, and submit inquiries easily. The site plays a key role in lead generation and sales.
Advertising & Digital Campaigns
A well-orchestrated combination of Google Ads and Meta (Facebook/Instagram) advertising ensured high visibility and strong engagement from relevant audiences.
Content & Communication
Clear messaging and content highlighting the lifestyle benefits were developed and continually amplified through creative storytelling across digital channels.
Outcome
The success of this project was driven by a trust-based, hands-on collaboration between the developer and Market Smart. A cohesive strategy, quality execution, ongoing consulting, and synchronized pricing and communication efforts led to a remarkable result: nearly all homes in the first development phase were sold in record time.
The project has now entered its next phase—selling plots for individual housing. Based on the established momentum, we expect this stage to be equally successful.