{"id":3352,"date":"2021-05-17T11:30:21","date_gmt":"2021-05-17T08:30:21","guid":{"rendered":"https:\/\/marketsmart.lt\/?p=3352"},"modified":"2023-11-23T11:26:00","modified_gmt":"2023-11-23T09:26:00","slug":"svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams\/","title":{"rendered":"Svetain\u0117s SEO optimizavimas: patarimai tinklapi\u0173 k\u016br\u0117jams ir administratoriams"},"content":{"rendered":"

Kuriant ir administruojant tinklapius, svarbu laikytis keleto taisykli\u0173, kad turinys b\u016bt\u0173 tinkamai pateikiamas Google paie\u0161kos sistemai, ir tinklapis b\u016bt\u0173 reitinguojamas kuo auk\u0161\u010diau Google paie\u0161kos rezultatuose. Tai vadinamas svetain\u0117s vidinis SEO optimizavimas.<\/p>\n

Svetain\u0117s fail\u0173 administravimas<\/h2>\n

Svarbiausias dalykas – failai, nes j\u0173 negalima pakoreguoti v\u0117liau, nebent \u012fkelti ir priskirti naujus failus, kas yra labai neefektyvu:<\/p>\n

    \n
  1. Failai (da\u017eniausiai paveiksl\u0117liai, nuotraukos) turi b\u016bti optimalaus dyd\u017eio – ne per ma\u017eos rezoliucijos, kad nenukent\u0117t\u0173 kokyb\u0117, bet ir ne per didel\u0117s, kad nel\u0117tint\u0173 svetain\u0117s u\u017ekrovimo grei\u010dio, kuris labai svarbus Google. Rezoliucija tur\u0117t\u0173 b\u016bti tokia, kokia bus rodoma ant did\u017eiausio populiariai naudojamo ekrano, o failo dydis, pageidautina, ne didesnis nei 300 KB.<\/li>\n
  2. Fail\u0173 pavadinimai turi b\u016bti prasmingi – tai kas pavaizduota paveiksliuke, jei galima, panaudoti tikslinius raktinius \u017eod\u017eius. Pavyzd\u017eiui vietoje image0542.jpg failo pavadinimas tur\u0117t\u0173 b\u016bti Juodi krep\u0161inio sportba\u010diai Nike.jpg.<\/li>\n<\/ol>\n

    Kitus fail\u0173 atributus galima koreguoti per turinio valdymo sistem\u0105 (TVS) ir v\u0117liau, bet jei bus sutvarkyta i\u0161 karto, reik\u0117s ma\u017eiau darbo:<\/p>\n

      \n
    1. Paveiksl\u0117lio pavadinimas (Title) – tai, kas pavaizduota paveiksliuke, jei galima panaudoti tikslinius raktinius \u017eod\u017eius<\/li>\n
    2. Paveiksl\u0117lio alternatyvus tekstas (Alt text) – tai, kas pavaizduota paveiksliuke, jei galima panaudoti tikslinius raktinius \u017eod\u017eius<\/li>\n
    3. Paveiksl\u0117lio apra\u0161ymas (Description) – detalesnis apib\u016bdinimas to, kas pavaizduota, naudojami keli raktiniai \u017eod\u017eiai<\/li>\n<\/ol>\n

      Svetain\u0117s turinio SEO optimizavimas<\/h2>\n

      Kitus elementus galima koreguoti per TVS ir v\u0117liau, bet geriau i\u0161 karto padaryti teisingai:<\/p>\n

        \n
      1. Puslapi\u0173 (straipsni\u0173, katalog\u0173, kategorij\u0173, preki\u0173, paslaug\u0173) pavadinimai (H1), meta pavadinimai (Meta Title), internetiniai adresai (URL) turi kuo tiksliau apib\u016bdinti tai, kas ten pavaizduota ir, jei galima, panaudotas raktinis \u017eodis<\/li>\n
      2. Puslapi\u0173 turinys, jei \u012fmanoma, turi tur\u0117ti tekst\u0105 (preki\u0173 apra\u0161ymai ir pan.), kuriame naudojami tiksliniai raktiniai \u017eod\u017eiai.<\/li>\n
      3. Puslapio meta apra\u0161ymas (Meta description) turi glaustai (iki 160 simboli\u0173) apib\u016bdinti turinio esm\u0119 ir sudominti ie\u0161kotojus, nes \u0161is elementas matomas Google paie\u0161kos rezultatuose po Meta pavadinimu<\/li>\n
      4. Jei \u012fmanoma, tekste naudojami pastraip\u0173 pavadinimai (H2, H3 ir t.t.), svarbiausi dalykai i\u0161skiriami \u201cbullet\u201d ar \u201cnumber\u201d s\u0105ra\u0161ais, pary\u0161kinami (Bold, Underline, Italic)<\/li>\n
      5. Turi b\u016bti naudojamos vidin\u0117s nuorodos tarp svetain\u0117s puslapi\u0173, pavyzd\u017eiui blogo ar naujien\u0173 straipsniuose turi b\u016bti nuorodos \u012f produkt\u0173 ar paslaug\u0173 puslapius ir atvirk\u0161\u010diai. Gali b\u016bti nuorodos tarp skirting\u0173 produkt\u0173, paslaug\u0173, j\u0173 kategorij\u0173. Nuorodos turi b\u016bti naudojamos tiek tekste, tiek ant nuotrauk\u0173 bei kit\u0173 fail\u0173.<\/li>\n
      6. Turi b\u016bti apibr\u0117\u017eti ir naudojami strukt\u016briniai duomenys (Structured data) – papildomi duomenys, kurie gali b\u016bti rodomi Google paie\u0161kos rezultatuose: nuotraukos, kainos, atsiliepimai.<\/li>\n<\/ol>\n

        Tinkamai laikantis \u0161i\u0173 taisykli\u0173, j\u016bs\u0173 tinklapis bus optimaliai vertinamas Google ir atitinkamai reitinguojamas organiniuose paie\u0161kos rezultatuose, o tai bus pagrindas geram nemokamo organinio srauto augimui.<\/p>\n

        \"SEO<\/a>
        SEO optimizavimas<\/figcaption><\/figure>\n

        Jei reikia pagalbos \u012fgyvendinant \u0161ias rekomendacijas, kreipkit\u0117s, Market smart komanda pasiruo\u0161usi pad\u0117ti<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Kuriant ir administruojant tinklapius, svarbu laikytis keleto taisykli\u0173, kad turinys b\u016bt\u0173 tinkamai pateikiamas Google paie\u0161kos sistemai, ir tinklapis b\u016bt\u0173 reitinguojamas kuo auk\u0161\u010diau Google paie\u0161kos rezultatuose. Tai vadinamas svetain\u0117s vidinis SEO optimizavimas. Svetain\u0117s fail\u0173 administravimas Svarbiausias dalykas – failai, nes j\u0173 negalima pakoreguoti v\u0117liau, nebent \u012fkelti ir priskirti naujus failus, kas yra labai neefektyvu: Failai (da\u017eniausiai … Continue reading Svetain\u0117s SEO optimizavimas: patarimai tinklapi\u0173 k\u016br\u0117jams ir administratoriams<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":14655,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"acf":[],"yoast_head":"\nSvetain\u0117s SEO optimizavimas: patarimai tinklapi\u0173 k\u016br\u0117jams ir administratoriams - Market Smart<\/title>\n<meta name=\"description\" content=\"Kuriant ir administruojant tinklapius svarbus SEO optimizavimas, kad tinklapis b\u016bt\u0173 reitinguojamas kuo auk\u0161\u010diau Google paie\u0161kos rezultatuose.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketsmart.eu\/lt\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Svetain\u0117s SEO optimizavimas: patarimai tinklapi\u0173 k\u016br\u0117jams ir administratoriams - Market Smart\" \/>\n<meta property=\"og:description\" content=\"Kuriant ir administruojant tinklapius svarbus SEO optimizavimas, kad tinklapis b\u016bt\u0173 reitinguojamas kuo auk\u0161\u010diau Google paie\u0161kos rezultatuose.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketsmart.eu\/lt\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Smart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketSMARTLT\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T08:30:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T09:26:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2021\/05\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams-e1700731540938.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1252\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rasa Bagdoniene\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rasa Bagdoniene\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams\/\"},\"author\":{\"name\":\"Rasa Bagdoniene\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/#\/schema\/person\/09aef21d9a2c24fc57358f619d0bff14\"},\"headline\":\"Svetain\u0117s SEO optimizavimas: patarimai tinklapi\u0173 k\u016br\u0117jams ir administratoriams\",\"datePublished\":\"2021-05-17T08:30:21+00:00\",\"dateModified\":\"2023-11-23T09:26:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams\/\"},\"wordCount\":499,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketsmart.eu\/lt\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams\/\",\"url\":\"https:\/\/marketsmart.eu\/lt\/svetaines-seo-optimizavimas-patarimai-tinklapiu-kurejams-ir-administratoriams\/\",\"name\":\"Svetain\u0117s SEO optimizavimas: patarimai tinklapi\u0173 k\u016br\u0117jams ir administratoriams - 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