{"id":3325,"date":"2021-01-15T14:59:06","date_gmt":"2021-01-15T11:59:06","guid":{"rendered":"https:\/\/marketsmart.lt\/?p=3325"},"modified":"2023-10-06T06:42:01","modified_gmt":"2023-10-06T06:42:01","slug":"edelman-trust-barometer-2021-pasitikejimas-verslu-2020-m-kilo-18-oje-is-27-iu-valstybiu","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/edelman-trust-barometer-2021-pasitikejimas-verslu-2020-m-kilo-18-oje-is-27-iu-valstybiu\/","title":{"rendered":"Edelman Trust Barometer 2021: pasitik\u0117jimas verslu 2020 m. kilo 18-oje i\u0161 27-i\u0173 valstybi\u0173"},"content":{"rendered":"<p><a href=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2021\/02\/aaa.jpg\"><img decoding=\"async\" class=\"wp-image-3326 size-large aligncenter\" src=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2021\/02\/aaa-1024x598.jpg\" alt=\"\" width=\"847\" height=\"495\" srcset=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2021\/02\/aaa-1024x598.jpg 1024w, https:\/\/marketsmart.eu\/wp-content\/uploads\/2021\/02\/aaa-600x351.jpg 600w, https:\/\/marketsmart.eu\/wp-content\/uploads\/2021\/02\/aaa-300x175.jpg 300w, https:\/\/marketsmart.eu\/wp-content\/uploads\/2021\/02\/aaa-768x449.jpg 768w, https:\/\/marketsmart.eu\/wp-content\/uploads\/2021\/02\/aaa.jpg 1246w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/a>Viena did\u017eiausi\u0173 pasaulyje komunikacijos kompanij\u0173 <em>Edelman<\/em> neseniai i\u0161leido jau dvide\u0161imt pirm\u0105 <strong><a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2021-01\/2021-edelman-trust-barometer.pdf\"><u>kasmetin\u0119 Trust Barometer 2021 studij\u0105<\/u><\/a><\/strong>, kurioje ap\u017evelgiamos pastar\u0173j\u0173 met\u0173 tendencijos apie pasitik\u0117jim\u0105 \u012fvairiomis institucijomis visame pasaulyje: \u017einiasklaida, vald\u017eia, nevyriausybin\u0117mis organizacijomis, verslu. Apklausos rezultatai tampa ne tik geru indikatoriumi visuomen\u0117s bei \u012fvairi\u0173 suinteresuot\u0173 grupi\u0173 santykiams apib\u016bdinti, ta\u010diau ir \u012f\u017evelgti tarp j\u0173 kylan\u010dias problemas.<\/p>\n<p>2020-\u0173j\u0173 rezultatai &#8211; anaiptol ne i\u0161imtis. Smarkiai pasikeit\u0117 visuomen\u0117s po\u017ei\u016bris \u012f verslus ir prek\u0117s \u017eenklus. Nors pasitik\u0117jimas verslu kilo net 18 i\u0161 27 apklaust\u0173 valstybi\u0173, svarbu pasteb\u0117ti, kad verslu ir jo kuriamais preki\u0173 \u017eenklais smarkiau nepasitikima net 13 i\u0161 16 valstybi\u0173 &#8211; \u010dia galime rasti net tokius \u012fprastus rinkos lyderius bei kokyb\u0117s garantus kaip Japonij\u0105 (pasitik\u0117jimas \u0161ios \u0161alies preki\u0173 \u017eenklais smuko 8 procentiniais punktais), JAV (4), Jungtin\u0119 Karalyst\u0119 (5), Vokietij\u0105 (4).<\/p>\n<p>Be jokios abejon\u0117s, tokias tendencijas nesunku sieti su koronaviruso pandemija. D\u0117l visuotini\u0173 karantin\u0173 sutrikusios gamybos bei tiekimo linijos, prie\u0161taringa informacija \u017einiasklaidos priemon\u0117se bei visuomen\u0117s nerimas gali nesunkiai vesti verslus bei prek\u0117s \u017eenklus krizi\u0173 &#8211; tiek komunikacijos, tiek finansini\u0173 &#8211; link.<\/p>\n<p>Kita vertus, b\u016btent tinkama komunikacijos strategija gali pad\u0117ti su\u0161velninti \u0161io force majeure padarinius. Tinkamas, informatyvus, tikslus turinys socialiniuose tinkluose &#8211; vienas efektyviausi\u0173 bei tvariausi\u0173 b\u016bd\u0173 tai \u012fgyvendinti. Kaip tarp daugyb\u0117s strategij\u0173 i\u0161sirinkti geriausias? Nors \u0161is pasirinkimas priklauso nuo \u012fvairi\u0173 faktori\u0173 (\u012fmon\u0117s dyd\u017eio, auditorijos, industrijos ir pan.), yra ir universali\u0173 b\u016bd\u0173 auginti vartotoj\u0173 pasitik\u0117jim\u0105.<\/p>\n<p><em>Kitame blogo \u012fra\u0161e ap\u017evelgsime tris pasitik\u0117jim\u0105 prek\u0117s \u017eenklu auginan\u010dios strategijos elementus: komunikacijos reguliarum\u0105, skaidrum\u0105, klient\u0173 aptarnavimo, j\u0173 teigiam\u0173 patir\u010di\u0173 k\u016brim\u0105 komunikacijos pagalba.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viena did\u017eiausi\u0173 pasaulyje komunikacijos kompanij\u0173 Edelman neseniai i\u0161leido jau dvide\u0161imt pirm\u0105 kasmetin\u0119 Trust Barometer 2021 studij\u0105, kurioje ap\u017evelgiamos pastar\u0173j\u0173 met\u0173 tendencijos apie pasitik\u0117jim\u0105 \u012fvairiomis institucijomis visame pasaulyje: \u017einiasklaida, vald\u017eia, nevyriausybin\u0117mis organizacijomis, verslu. Apklausos rezultatai tampa ne tik geru indikatoriumi visuomen\u0117s bei \u012fvairi\u0173 suinteresuot\u0173 grupi\u0173 santykiams apib\u016bdinti, ta\u010diau ir \u012f\u017evelgti tarp j\u0173 kylan\u010dias problemas. 2020-\u0173j\u0173 rezultatai &hellip; <a href=\"https:\/\/marketsmart.eu\/lt\/edelman-trust-barometer-2021-pasitikejimas-verslu-2020-m-kilo-18-oje-is-27-iu-valstybiu\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Edelman Trust Barometer 2021: pasitik\u0117jimas verslu 2020 m. kilo 18-oje i\u0161 27-i\u0173 valstybi\u0173<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3326,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Edelman Trust Barometer 2021: pasitik\u0117jimas verslu 2020 m. kilo 18-oje i\u0161 27-i\u0173 valstybi\u0173 - 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