{"id":3262,"date":"2022-07-25T11:32:00","date_gmt":"2022-07-25T11:32:00","guid":{"rendered":"https:\/\/marketsmart.lt\/?p=3262"},"modified":"2023-10-05T17:20:05","modified_gmt":"2023-10-05T17:20:05","slug":"kaip-valdyti-neigiamus-komentarus-socialineje-medijoje","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/kaip-valdyti-neigiamus-komentarus-socialineje-medijoje\/","title":{"rendered":"Kaip valdyti neigiamus komentarus socialin\u0117je medijoje?"},"content":{"rendered":"

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\u201eFacebook\u201c gali b\u016bti \u012fdomus. Vakaryk\u0161tis bendruomen\u0117s dalyvis, komentatorius, o \u0161iandien jau esate profesionalas, valdantis prek\u0117s \u017eenklo paskyr\u0105. \u0160iame darbe j\u016bs\u0173 laukia ne tik \u012ftraukianti veikla kurti fan\u0173 bendruomen\u0119, pasakoti brando istorijas, nutinka ir situacij\u0173, kuomet jau\u010diat\u0117s apgail\u0117tinai, nusivyl\u0119. Kasdien susitikti ir pasveikinti naujus gerb\u0117jus ir klientus paprastai malonu, ta\u010diau kai kurie i\u0161 j\u0173 yra \u201etroliai ir \u201ehater\u2018iai\u201c. Jiems pikti, kenk\u0117ji\u0161ki komentarai kelia pasitenkinim\u0105. B\u016bna ir ger\u0173 \u017emoni\u0173, kuriems kyla klausim\u0173, turi nusiskundim\u0173 ar dalinasi neigiama patirtimi. Visas srautas tarsi bando j\u016bs\u0173 kantryb\u0119, ypa\u010d svyra rankos ilgos ir intensyvios dienos pabaigoje. Pa\u017e\u012fstama situacija? Turime jus nuvilti, kad taip bus visada – pikti, juokingi, sunkiai valdomi gerb\u0117jai ir klientai nei\u0161nyks. Beje, bus ir j\u016bs\u0173 klaid\u0173, juk \u201estuff happens\u201c!<\/p>\n

Ilgamet\u0117 praktika pad\u0117jo mums susisteminti principus, kaip valdyti neigiamus komentarus. Tikim\u0117s, kad \u012f\u017evalgos bus naudingos ir jums.<\/p>\n

Sukurkite ir paskelbkite savo socialin\u0117s \u017einiasklaidos politik\u0105<\/h2>\n

Socialin\u0117s \u017einiasklaidos politika yra rekomendacija, kuri\u0105 j\u016bs sukuriate nor\u0117dami prane\u0161ti gerb\u0117jams, kas yra leid\u017eiama ir kas nepriimtina j\u016bs\u0173 \u201eFacebook\u201c puslapyje. Jame nustatytos ai\u0161kios ribos ir apibr\u0117\u017etos galimos problemos. Gali b\u016bti naudinga savo politik\u0105 ar bendravimo taisykles paskelbti puslapio skiltyje \u201eApie\u201c. Suprantama, kad j\u016bs\u0173 gerb\u0117jai niekada nesilankys ir nesidom\u0117s taisykl\u0117mis, ta\u010diau atsakydami \u012f neigiamus komentarus visada galite \u012fd\u0117ti nuorod\u0105! Taip visai bendruomenei skleisite \u017einut\u0119, kad ne viskas priimtina bei toleruotina. Taip pat i\u0161vengsite momentinio subjektyvumo, tarsi tik dabar sugalvojote, jog vienas ar kitas komentaras netinka.<\/p>\n

I\u0161kelkite pokalb\u012f i\u0161 vie\u0161o puslapio<\/h2>\n

Kalbant apie neigiamus komentarus, visada neai\u0161ku, kur pokalbis nuves. Paskutinis dalykas, kur\u012f norite pamatyti, yra \u201e\u012fsipliesk\u0119s lau\u017eas\u201c, kuriam pagali\u0173 \u012fmeta vis nauji komentatoriai, pamir\u0161\u0119 net, kuo viskas prasid\u0117jo. Puikus b\u016bdas to i\u0161vengti – pakviesti pa\u0161nekov\u0105 \u012f susira\u0161in\u0117jim\u0105 e. pa\u0161tu arba Messengerio program\u0117le. Individualus pokalbis vyksta kitaip, ramiau, konkret\u016bs argumentuoti teiginiai, ma\u017eiau emocij\u0173 ie\u0161kant sprendimo, kt.<\/p>\n

Sutarkite, kokia komentar\u0173 teikimo proced\u016bra\/vidin\u0117s taisykl\u0117s<\/h2>\n

Pasidarykite paprastus nam\u0173 darbus. Nereikia laukti, kol \u201eFacebook\u201c puslapio tvarkykl\u0117 atras klausimus ir komentarus, kurie nuolat kartojasi. \u012edieg\u0119 efektyvaus j\u0173 tvarkymo proces\u0105, sutaupysite daug laiko. Paprastas sprendimas b\u016bt\u0173 sukurti atskir\u0105 dokument\u0105, kuriame sura\u0161yti da\u017eniausiai naudojami atsakymai, paai\u0161kinimai, susij\u0119 su, pvz., produkto kokybe, gamybos ar kt. procesu ir t.t.\u00a0 Si\u016blome \u012ftraukti da\u017eniausiai pra\u0161omas nuorodas, apra\u0161yti proces\u0105, kur\u012f naudojate atsakydamas \u012f pikt\u0105 komentar\u0105, scenarijus, sprendimus ir savo plan\u0105, kas k\u0105 tvarko (ir kada), kad b\u016bt\u0173 u\u017etikrintas efektyvus ir nuoseklus klausim\u0173, kurie tikrai kyla, tvarkymas. Toks i\u0161 anksto parengtas dokumentas taupo laik\u0105, padeda i\u0161vengti klaid\u0173, leid\u017eia reaguoti ramiau, be \u012ftampos. Daugeliui pa\u017e\u012fstama situacij\u0105, kai po neigiamo, ypa\u010d nepagr\u012fstai kriti\u0161ko komentaro da\u017enas vadovas jau mato kriz\u0119, pavoj\u0173 brandui, tuomet visi puola galvoti, kas atsako, k\u0105 komentuoja, kas tvirtina, jog atsakymas tinkamas… u\u017esisuka neproduktyvi\u0173 veiksm\u0173 grandin\u0117.<\/p>\n

\"\"<\/a><\/p>\n

Reaguokite profesionaliai – kiekvien\u0105 kart\u0105!<\/h2>\n

\u017dinome posak\u012f \u201eKlientas visada teisus\u201c. Na … klientas ne visada teisus (ta\u010diau klientas vis tiek yra klientas). Socialiniuose tinkluose sutinkame \u017emoni\u0173, kurie prie\u0161tarauja ir su kuriais sunku susitvarkyti. Kai kurie sieks i\u0161bandyti j\u016bs\u0173 kantryb\u0119, ta\u010diau atsakydami \u012f komentarus visada turite i\u0161likti profesional\u016bs. Jei prarasite ry\u0161\u012f su \u017emogumi, nukent\u0117s b\u016btent j\u016bs\u0173 prek\u0117s \u017eenklas. \u201eFacebook\u201c yra vie\u0161a platforma. Gali atrodyti, kad kalbate su vienu asmeniu, bet taip n\u0117ra.<\/p>\n

Atsakant i\u0161samiai \u012fsigilinkite \u012f situacij\u0105, koks kontekstas, k\u0105 sako darbuotojai, kokios aplinkyb\u0117s, kt. Klientas vis tiek gali b\u016bti nepatenkintas, ta\u010diau dr\u0105siai sakykite, jog padar\u0117te visk\u0105, k\u0105 galite. Pvz., klientas skund\u017eiasi, kad jo ilgai neaptarnavo, nusivyl\u0119s pardav\u0117jos po\u017ei\u016briu, o pasidom\u0117jus ai\u0161k\u0117ja, kad pardav\u0117ja sprend\u0117 kito kliento problem\u0105.<\/p>\n

Kad ir k\u0105 darytum\u0117te, nepriimkite neigiam\u0173 komentar\u0173 asmeni\u0161kai. Tai yra verslas ir visada bus keletas gerb\u0117j\u0173, kuriems nepavyks \u012ftikti.<\/p>\n

Niekada neignoruokite komentar\u0173!<\/h2>\n

Nepaisydami neigiam\u0173 komentar\u0173 \u201eFacebook\u201c, jie nei\u0161nyks – tai netgi gali sugeneruoti dar daugiau negatyvo. Jei neturite tikslaus atsakymo, o gal jo net n\u0117ra \u2013 blogai emocijai argument\u0173 net nereikia \u2013 tai nerei\u0161kia, kad tur\u0117tum\u0117te nekreipti d\u0117mesio \u012f komentar\u0105.<\/p>\n

Geriausias b\u016bdas kovoti su neigiamais komentarais yra prane\u0161ti gerb\u0117jams, kad domit\u0117s situacija, ir kad su jais susisieksite, kai tik tur\u0117site daugiau informacijos. Tai leid\u017eia komentatoriui ir visai bendruomenei \u017einoti, kad jums r\u016bpi.<\/p>\n

Kitas svarbus dalykas yra u\u017etikrinti, kad reaguotum\u0117te kuo grei\u010diau. Siekite atsakyti \u012f visus klausimus per 6 valandas (net jei tiesiog norite prane\u0161ti asmeniui, kad vis dar tiriate u\u017eklaus\u0105).<\/p>\n

Nebijokite i\u0161trinti<\/h2>\n

Skamba \u017eiauriai. Ta\u010diau b\u016bna situacij\u0173, kai tenka visi\u0161kai pa\u0161alinti gerb\u0117jus i\u0161 savo puslapio, kai jie nepaiso j\u016bs\u0173 socialin\u0117s \u017einiasklaidos politikos ir per\u017eengia rib\u0105.<\/p>\n

Tai gali pasirodyti neproduktyvu, juk norite u\u017emegzti tvirtus ry\u0161ius su kuo daugiau gerb\u0117j\u0173, tiesa? Ta\u010diau tai priklauso nuo situacijos…<\/p>\n

Jei turite gerb\u0117j\u0173, kurie priekabiauja prie kit\u0173, yra grub\u016bs darbuotojams savo komentaruose ar kitaip rodo nepagarb\u0105 j\u016bs\u0173 puslapiui, tada j\u016bs turite teis\u0119 i\u0161trinti tuos komentarus ir u\u017ekirsti keli\u0105 asmeniui dalyvauti. Priklausomai nuo situacijos, pirmiausia galite pareik\u0161ti \u012fsp\u0117jim\u0105 ir suteikti galimyb\u0119 pripa\u017einti, kad elg\u0117si netinkamai.<\/p>\n

Laimei, k\u0105 nors blokuoti retai reikia, ta\u010diau niekada neverta r\u016bpintis aplink\u0105 nuodijan\u010diu komentatoriumi.<\/p>\n

Pripa\u017einkite klyd\u0119<\/h2>\n

Nor\u0117dami sukurti kuo didesn\u012f pasitik\u0117jim\u0105 ir autenti\u0161kum\u0105 su \u201eFacebook\u201c gerb\u0117jais, nebijokite atsipra\u0161yti. Mes visi darome klaid\u0173. U\u017euot band\u017eius u\u017emaskuoti klaid\u0105, geriau b\u016bti atviriems ir prisipa\u017einti. J\u016bs\u0173 gerb\u0117jai j\u016bs\u0173 u\u017e tai neteis, jie vertins j\u016bs\u0173 s\u0105\u017einingum\u0105 ir nuolankum\u0105. Be to, geriau, kad J\u016aS paskelbtum\u0117te klaid\u0105, nei kad kiti tai matyt\u0173 ir nurodyt\u0173 jums. S\u0105\u017einingumas, atvirumas vis\u0173 pirma ir gali pad\u0117ti i\u0161vengti neigiam\u0173 komentar\u0173.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eFacebook\u201c gali b\u016bti \u012fdomus. Vakaryk\u0161tis bendruomen\u0117s dalyvis, komentatorius, o \u0161iandien jau esate profesionalas, valdantis prek\u0117s \u017eenklo paskyr\u0105. \u0160iame darbe j\u016bs\u0173 laukia ne tik \u012ftraukianti veikla kurti fan\u0173 bendruomen\u0119, pasakoti brando istorijas, nutinka ir situacij\u0173, kuomet jau\u010diat\u0117s apgail\u0117tinai, nusivyl\u0119. Kasdien susitikti ir pasveikinti naujus gerb\u0117jus ir klientus paprastai malonu, ta\u010diau kai kurie i\u0161 j\u0173 yra \u201etroliai … Continue reading Kaip valdyti neigiamus komentarus socialin\u0117je medijoje?<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"acf":[],"yoast_head":"\nKaip valdyti neigiamus komentarus socialin\u0117je medijoje? - Market Smart<\/title>\n<meta name=\"description\" content=\"\u201eFacebook\u201c gali b\u016bti \u012fdomus. Vakaryk\u0161tis bendruomen\u0117s dalyvis, komentatorius, o \u0161iandien jau esate profesionalas, valdantis prek\u0117s \u017eenklo paskyr\u0105. \u0160iame\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketsmart.eu\/lt\/kaip-valdyti-neigiamus-komentarus-socialineje-medijoje\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaip valdyti neigiamus komentarus socialin\u0117je medijoje? - Market Smart\" \/>\n<meta property=\"og:description\" content=\"\u201eFacebook\u201c gali b\u016bti \u012fdomus. Vakaryk\u0161tis bendruomen\u0117s dalyvis, komentatorius, o \u0161iandien jau esate profesionalas, valdantis prek\u0117s \u017eenklo paskyr\u0105. \u0160iame\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketsmart.eu\/lt\/kaip-valdyti-neigiamus-komentarus-socialineje-medijoje\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Smart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketSMARTLT\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-25T11:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T17:20:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2020\/08\/kon-karampelas-HUBofEFQ6CA-unsplash-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rasa Bagdoniene\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rasa Bagdoniene\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/kaip-valdyti-neigiamus-komentarus-socialineje-medijoje\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/kaip-valdyti-neigiamus-komentarus-socialineje-medijoje\/\"},\"author\":{\"name\":\"Rasa Bagdoniene\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/#\/schema\/person\/09aef21d9a2c24fc57358f619d0bff14\"},\"headline\":\"Kaip valdyti neigiamus komentarus socialin\u0117je medijoje?\",\"datePublished\":\"2022-07-25T11:32:00+00:00\",\"dateModified\":\"2023-10-05T17:20:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/kaip-valdyti-neigiamus-komentarus-socialineje-medijoje\/\"},\"wordCount\":992,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketsmart.eu\/lt\/kaip-valdyti-neigiamus-komentarus-socialineje-medijoje\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/kaip-valdyti-neigiamus-komentarus-socialineje-medijoje\/\",\"url\":\"https:\/\/marketsmart.eu\/lt\/kaip-valdyti-neigiamus-komentarus-socialineje-medijoje\/\",\"name\":\"Kaip valdyti neigiamus komentarus socialin\u0117je medijoje? - Market Smart\",\"isPartOf\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/#website\"},\"datePublished\":\"2022-07-25T11:32:00+00:00\",\"dateModified\":\"2023-10-05T17:20:05+00:00\",\"description\":\"\u201eFacebook\u201c gali b\u016bti \u012fdomus. 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