{"id":3257,"date":"2021-11-03T10:36:13","date_gmt":"2021-11-03T10:36:13","guid":{"rendered":"https:\/\/marketsmart.lt\/?p=3257"},"modified":"2023-10-05T17:17:59","modified_gmt":"2023-10-05T17:17:59","slug":"tiktok-pramoga-paaugliams-ar-platforma-sekmingai-prekes-zenklu-komunikacijai","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/tiktok-pramoga-paaugliams-ar-platforma-sekmingai-prekes-zenklu-komunikacijai\/","title":{"rendered":"TikTok: pramoga paaugliams ar platforma s\u0117kmingai prek\u0117s \u017eenkl\u0173 komunikacijai?"},"content":{"rendered":"<p><a href=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2020\/07\/photo-1592706488704-c66eb2b51628.jpg\"><img decoding=\"async\" src=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2020\/07\/photo-1592706488704-c66eb2b51628-1024x683.jpg\" alt=\"\" width=\"847\" height=\"565\" \/><\/a><\/p>\n<p>Kokios asociacijos daugumai kyla i\u0161girdus apie socialin\u012f tinkl\u0105 TikTok? Veikiausiai, jog tai \u2013 pramoginis socialinis tinklas paaugliams. O ar susim\u0105st\u0117te apie \u0161ios platformos naudojim\u0105 prek\u0117s \u017eenklo komunikacijai? Ta\u010diau, jei apie TikTok girdite pirm\u0105 kart\u0105, prad\u0117kime nuo prad\u017ei\u0173.<\/p>\n<h2>Kas yra TikTok?<\/h2>\n<p>Tai program\u0117l\u0117, skirta pramogini\u0173 vaizdo \u012fra\u0161\u0173 k\u016brimui ir dalijimuisi. Joje gausu \u012fvairi\u0173 filtr\u0173, efekt\u0173 bei garso takeli\u0173, tad norint sukurti kokybi\u0161k\u0105 ir smag\u0173 vaizdo \u012fra\u0161\u0105 mums nereikia joki\u0173 papildom\u0173 \u012franki\u0173 ar program\u0117li\u0173. Tarp vartotoj\u0173 \u010dia itin populiar\u016bs \u201echallenge\u201c, \u201eprank\u201c, \u201elip sync\u201c tipo \u012fra\u0161ai. Nors tai ir gali skamb\u0117ti gan\u0117tinai v\u0117javaiki\u0161kai, ta\u010diau verta pamin\u0117ti, kad, remiantis JAV atlikt\u0173 tyrim\u0173 duomenimis, daugiau nei 50 % TikTok program\u0117l\u0119 naudojan\u010di\u0173 vartotoj\u0173 yra 18-34 met\u0173 am\u017eiaus, o tai i\u0161 karto paneigia fakt\u0105, kad \u0161iuo socialiniu tinklu naudojasi tik paaugliai ar vaikai. Beje, TikTok\u2018ui tampant masinio naudojimo program\u0117le, auga ir vartotoj\u0173 am\u017eius.<\/p>\n<h2>TikTok verslui<\/h2>\n<p>Kod\u0117l verta suklusti ir apsvarstyti galimyb\u0119 naudoti \u0161\u012f socialin\u012f tinkl\u0105 verslams? Tiesa, k\u016brybi\u0161kiems ir \u201etrendus\u201c sekantiems verslams, nes rimto korporacijos \u012fvaizd\u017eio \u010dia grei\u010diausiai nesukursite. Pavyzd\u017eiui, Lietuvoje TikTok s\u0117kmingai naudojasi tokie prekiniai \u017eenklai kaip Pildyk ar elektronikos aksesuarais prekiaujantis Burga.<\/p>\n<p>Tai yra 5-ta populiariausia pasaulyje socialini\u0173 tinkl\u0173 program\u0117l\u0117, kurios populiarumas laikui b\u0117gant tik auga ir tai vyksta kur kas grei\u010diau, nei lyginant su kitais socialiniais tinklais. Pavyzd\u017eiui, Facebook\u2019as pirmuosius 100 mln. program\u0117l\u0117s parsisiuntim\u0173 sugeneravo per 4 m. 5 m\u0117n, Instagram \u2013 2 m. 4 m\u0117n, kai tuo tarpu TikTok program\u0117l\u0119 2018 m. parsisiunt\u0117 660 mln., 2019 m. \u2013 738 mln., o 2020 m. I ketvirt\u012f \u2013 315 mln. vartotoj\u0173. Pripa\u017einkime, skai\u010diai tikrai \u012fsp\u016bdingi.<\/p>\n<p>\u0160iame tinkle pastebima itin auk\u0161to organinio pasiekiamumo tendencija, tad turint j\u0117g\u0173 ir id\u0117j\u0173, suk\u016brus vos 15 sekund\u017ei\u0173 trukm\u0117s \u012ftraukiant\u012f video, galima per labai trump\u0105 laikotarp\u012f sugeneruoti \u0161imtus t\u016bkstan\u010di\u0173 per\u017ei\u016br\u0173 ir tapti \u201eviral\u201c. TikTok algoritmas veikia itin patraukliai: naujai \u012fkelti \u012fra\u0161ai rodomi tarp populiariausi\u0173, tokiu b\u016bdu generuodami vartotoj\u0173 \u012fsitraukim\u0105, o kuo daugiau \u012fsitraukimo per pirm\u0105sias kelias valandas ar dienas \u2013 tuo ilgiau ir pla\u010diau rodomas \u012fra\u0161as \u2013 b\u016btent taip veikia TikTok. \u012edomu ir tai, kad kiekvienas vartotojas mato unikal\u0173, tik jam sufiltruot\u0105, turin\u012f.<\/p>\n<p>Dar vienas aktualus aspektas: TikTok turi ilgesn\u012f \u012fra\u0161\u0173 \u201egaliojimo laik\u0105\u201c nei kiti socialiniai tinklai, t.y., kuomet j\u016bs\u0173 paskyr\u0105 pastebi nauji vartotojai, TikTok sen\u0105 turin\u012f v\u0117l i\u0161stumia \u012f priek\u012f.<\/p>\n<p><a href=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2020\/07\/tiktok-5369003_1920-1024x853.jpg\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2020\/07\/tiktok-5369003_1920-1024x853.jpg\" alt=\"\" width=\"847\" height=\"706\" \/><\/a><\/p>\n<h2>Metas veikti jau dabar<\/h2>\n<p>\u0160io socialinio tinklo pagalba be joki\u0173 investicij\u0173 (tik galybe k\u016brybi\u0161kumo) galite pasiekti daugiau potenciali\u0173 j\u016bs\u0173 produkto ar paslaugos vartotoj\u0173, nei kituose socialiniuose tinkluose, pasitelkus mokam\u0105 reklam\u0105.<\/p>\n<p>Tad kod\u0117l nepaband\u017eius? Kol kiti prekiniai \u017eenklai dar nedr\u0105siai svarsto \u2013 j\u016bs veikite jau dabar ir \u017eenkite koja kojon kartu su naujausiomis socialini\u0173 tinkl\u0173 tendencijomis.<\/p>\n<p>TIPS: ne\u017einote, kaip prad\u0117ti? Program\u0117l\u0117s paie\u0161koje suveskite angli\u0161kus hashtag\u2018us, susijusius su j\u016bs\u0173 si\u016bloma paslauga ar produktu; taip matysite, kokios vyrauja video \u012fra\u0161\u0173 tendencijos ir kurios i\u0161 j\u0173 susilaukia daugiausia d\u0117mesio. Beje, visi\u0161kai legaliai galite naudoti net kit\u0173 vartotoj\u0173 sukurtus\/\u012fkeltus filtrus, efektus ar garso takelius. Tai, kas vartotoj\u0173 patalpinama program\u0117l\u0117je (pavyzd\u017eiui, net j\u016bs\u0173 balso \u012fra\u0161as), atsiranda TikTok mediatekoje ar efekt\u0173 galerijoje ir tampa prieinama bet kuriam vartotojui. Tod\u0117l pirmiesiems \u012fra\u0161ams sukurti dr\u0105siai naudokite tokius pagalbinius \u012frankius. Juos i\u0161sisaugoti savo paskyroje galima paspaud\u017eiant efekto ar garso takelio ikon\u0105 jums patikusio vaizdo \u012fra\u0161o apa\u010dioje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kokios asociacijos daugumai kyla i\u0161girdus apie socialin\u012f tinkl\u0105 TikTok? Veikiausiai, jog tai \u2013 pramoginis socialinis tinklas paaugliams. O ar susim\u0105st\u0117te apie \u0161ios platformos naudojim\u0105 prek\u0117s \u017eenklo komunikacijai? Ta\u010diau, jei apie TikTok girdite pirm\u0105 kart\u0105, prad\u0117kime nuo prad\u017ei\u0173. Kas yra TikTok? Tai program\u0117l\u0117, skirta pramogini\u0173 vaizdo \u012fra\u0161\u0173 k\u016brimui ir dalijimuisi. Joje gausu \u012fvairi\u0173 filtr\u0173, efekt\u0173 bei &hellip; <a href=\"https:\/\/marketsmart.eu\/lt\/tiktok-pramoga-paaugliams-ar-platforma-sekmingai-prekes-zenklu-komunikacijai\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">TikTok: pramoga paaugliams ar platforma s\u0117kmingai prek\u0117s \u017eenkl\u0173 komunikacijai?<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok: pramoga paaugliams ar platforma s\u0117kmingai prek\u0117s \u017eenkl\u0173 komunikacijai? - Market Smart<\/title>\n<meta name=\"description\" content=\"Kokios asociacijos daugumai kyla i\u0161girdus apie socialin\u012f tinkl\u0105 TikTok? 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Veikiausiai, jog tai \u2013 pramoginis socialinis tinklas paaugliams. O ar susim\u0105st\u0117te","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketsmart.eu\/lt\/tiktok-pramoga-paaugliams-ar-platforma-sekmingai-prekes-zenklu-komunikacijai\/","og_locale":"lt_LT","og_type":"article","og_title":"TikTok: pramoga paaugliams ar platforma s\u0117kmingai prek\u0117s \u017eenkl\u0173 komunikacijai? - Market Smart","og_description":"Kokios asociacijos daugumai kyla i\u0161girdus apie socialin\u012f tinkl\u0105 TikTok? Veikiausiai, jog tai \u2013 pramoginis socialinis tinklas paaugliams. 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Veikiausiai, jog tai \u2013 pramoginis socialinis tinklas paaugliams. 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