{"id":3202,"date":"2019-05-17T19:14:53","date_gmt":"2019-05-17T16:14:53","guid":{"rendered":"https:\/\/marketsmart.lt\/?p=3202"},"modified":"2023-10-06T06:23:56","modified_gmt":"2023-10-06T06:23:56","slug":"fb-burbulas-realybe","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/fb-burbulas-realybe\/","title":{"rendered":"FB \u201cburbulas\u201d = Realyb\u0117?"},"content":{"rendered":"<h2>Pirmojo Prezidento rinkim\u0173 turo \u012f\u017evalgos<\/h2>\n<p>Pirmojo prezidento rinkim\u0173 turo nak\u010diai besibaigiant, ap\u017evalgininkai komentavo: \u201cI. \u0160imonyt\u0117 laim\u0117jo Facebook\u2018e, G. Naus\u0117da \u2013 realyb\u0117je\u201c. Su pirmaisiais ryto saul\u0117s spinduliais pamat\u0117me, kad I. \u0160imonyt\u0117 pergal\u0119 skyn\u0117 ir ten, ir ten. Ar jau galime teigti, kad FB \u201eburbulas\u201c ir yra nauja realyb\u0117? O svarbiausia, kokias pirmas pamokas galime pasiimti, m\u0105stydami apie prek\u0117s \u017eenklo, verslo \u012fmon\u0117s komunikacij\u0105 socialiniuose tinkluose. Patiksliname, tai n\u0117ra raginimas balsuoti u\u017e vien\u0105 ar kit\u0105 kandidat\u0105, grei\u010diau bandymas lengvu \u017evilgsniu palyginti dviej\u0173 finalinink\u0173 skaitmenin\u012f keli\u0105 iki pirmojo turo pergal\u0117s.<\/p>\n<h2>\u201eI.\u0160.judinkime\u201c \u2013 unikali, spontanin\u0117 iniciatyva FB<\/h2>\n<p>\u0160iek tiek \u0161i\u0173 rinkim\u0173 komunikacijos istorijos. Ma\u017eai kas i\u0161 ap\u017evalginink\u0173 ir komentatori\u0173 atkreip\u0117 d\u0117mes\u012f \u012f s\u0117kming\u0105 ir \u012fdom\u0173, organi\u0161k\u0105 iniciatyv\u0105 FB, kai prad\u0117jo veikti \u201eI.\u0160.jundinkim\u201c profilis. Dar toli iki rinkim\u0173 agitacijos prad\u017eios, dar pati Ingrida nebuvo apsisprendusi, dar tur\u0117jome at\u0161v\u0119sti demokratijos \u0161vent\u0119, kurioje i\u0161rinkta I. \u0160imonyt\u0117, kaip politin\u0117s j\u0117gos ir nepartini\u0173 \u017emoni\u0173 pretendent\u0117 \u012f kandidates \u012f LR Prezidentes. \u0160iandien \u201eI.\u0160.judinkim\u201c \u017einutes seka beveik 20000 \u017emoni\u0173. Tokia spontani\u0161ka savanori\u0161ka iniciatyva tapo svarbiu \u017eini\u0173 ir jausm\u0173 sklaidos kanalu, motyvuojan\u010diu ir pritraukian\u010diu nesure\u017eisuotos komunikacijos pasiilgusius aktyvius \u017emones, beje, su geru humoro jausmu. Save iniciatoriai apib\u016bdina kaip \u201cIngridos \u0160imonyt\u0117s rink\u0117j\u0173\u0161tabas\u201d, ne rinkim\u0173 ar kitaip oficialiai. Pie\u0161iniai, vaizdai, \u0160veiko citatos, kvietimai \u012f barus \u201cI.\u0160otams\u201d, t.t \u2013 viskas ir dabar dvelkia nesumeluotu entuziazmu, yra autenti\u0161ka, su fantazija, humoru, atlaik\u0117 pasipiktinusi\u0173j\u0173 komentarus, kod\u0117l pie\u0161iniai tokie, kod\u0117l tokia nevar\u017eoma laisv\u0117.<\/p>\n<p><a href=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2019\/05\/59585710_2046393795654563_4735614443600216064_n.jpg\"><img decoding=\"async\" src=\"https:\/\/marketsmart.lt\/wp-content\/uploads\/2019\/05\/59585710_2046393795654563_4735614443600216064_n-300x300.jpg\" alt=\"\" width=\"212\" height=\"212\" \/><\/a><\/p>\n<p>Pana\u0161i\u0173 veiksm\u0173 G. Naus\u0117dos naudai neaptikome. Jo nuosekl\u016bs vizitai \u012f Lietuvos miestus sulaukdavo komentar\u0173 ir nu\u0161vietimo medijoje, kas sujudindavo socialini\u0173 tinkl\u0173 aktyvistus, komentuotojus. Specialiai G. Naus\u0117dai dedikuot\u0173 iniciatyv\u0173 FB ar kitur nerasta.<\/p>\n<h2>Oficialios komunikacijos startas<\/h2>\n<p>Tik v\u0117liau su oficialia rinkim\u0173 kampanijos prad\u017eia \u0161tabai kuria profilius, \u201cu\u017ekuria\u201d komunikacij\u0105, aktyvina ir renka Like, Share ir visk\u0105, kas pritraukia naujus vartotojus, sek\u0117jus. \u010cia jau galime palyginti, tiesa, be itin gilios semantin\u0117s ar grafin\u0117s bei psichologin\u0117s analiz\u0117s, dviej\u0173 kandidat\u0173 ar j\u0173 \u0161tab\u0173 veikl\u0105. Kol kas nesigilinant \u012f turin\u012f, abu kandidatai apra\u0161o susitikimus su rink\u0117jais, daug vaizd\u0173, nuotrauk\u0173, video, palaipsniui gaus\u0117ja \u017einom\u0173 \u017emoni\u0173 pasisakym\u0173, korekti\u0161ki komentarai, i\u0161keliant ger\u0105sias aptariam\u0173 dviej\u0173 finalinink\u0173 savybes, neskaitant kit\u0173 dabar jau ex-kandidat\u0173 konvulsini\u0173 riktel\u0117jim\u0173.<\/p>\n<p>Pana\u0161u? Neapsigaukite, esminiai skirtumai ry\u0161k\u0117ja, prad\u0117jus gilintis \u012f tekstus, j\u0173 turin\u012f, intonacijas, laisv\u0117s ir autenti\u0161kumo lyg\u012f.<\/p>\n<h2>Sklandi komunikacija, bet be gyvyb\u0117s<\/h2>\n<p>Naus\u0117dos puikiai surepetuoti, \u012f menam\u0105 tiksl\u0105 vedantys, bet tarsi i\u0161 lapelio skaitomi tekstai. Viskas teisingai \u0161tabo strateg\u0173 akimis, bet skaitytojui nuobodu. Tarsi gertum tobulai subalansuot\u0105 sveikuoli\u0161k\u0105 ir dar drungn\u0105 g\u0117rim\u0105: nei skonio, nei netik\u0117tumo. Ir gyvenimas tobulas: sode paskend\u0119s namas (\u010dia diskusij\u0173 b\u016bta, bet nei\u0161sivyst\u0117), puiki \u0161eima (primenant skaitytojui kiekvien\u0105 kart\u0105, kuris nedr\u012fsta net lygintis su tokia harmonija), visada teisus ir teisuoli\u0161kas profesionalas (komentaruose bandym\u0173 lyginti prie\u0161taringus pasisakymus per pastaruosius kelerius metus irgi b\u016bta). Rezultatas? \u201eGra\u017eus vyras\u201c. Gal tai pad\u0117s fini\u0161e? Lemia ne tik socialiniai tinklai, rezultatus matysime netrukus.<\/p>\n<p><a href=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2019\/05\/60183191_833927710321923_2456038853073436672_n.jpg\"><img decoding=\"async\" src=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2019\/05\/60183191_833927710321923_2456038853073436672_n-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<h2>Autentika \u201eve\u017ea\u201c<\/h2>\n<p>\u0160imonyt\u0117s socialiniai tinklai labiau pulsuoja realiu gyvenimu. Pirmo turo nakties nuotraukos, sulaukusios \u201ehater\u2018i\u0173\u201c isterijos, kur matome kandidat\u0119 \u0161okan\u010di\u0105 pagal jos m\u0117gstam\u0105 \u201eMetallica\u201c grup\u0117s muzik\u0105, rodo gyv\u0105, nenugludint\u0105 \u017emog\u0173, kuris \u201etiesiog toks pat, kaip a\u0161\u201c, d\u017eiaugiasi visais plau\u010diais, \u0161oka, kalba, rizikuodamas pasakyti per a\u0161triai, per staigiai ar tiesmukai. Jos socialiniuose tinkluose kalbantys \u017emon\u0117s daro pauzes, kartojasi, ne visada sklandus tekstas ar iki galo i\u0161baigta mintis. Bet u\u017etat tikime, jog tai tikra. Jei I. \u0160imonytei dirbt\u0173 G. Naus\u0117dos \u0161tabas, seniai b\u016btum\u0117m FB sienas gal\u0117j\u0119 apsiklijuoti sald\u017eiai pakiliomis, iki verksmingumo sentimentaliomis kandidat\u0117s ir jos slaugomos mamos nuotraukomis \u2013 \u201eviskas turi dirbti pergalei\u201c, \u201e\u0161alin abejones\u201c, \u201ekoks autenti\u0161kumas\u201c? \u201ePrezidento portretas kuriamas, o ne rodomas taip, kaip yra\u201c, t.t.<\/p>\n<p><a href=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2019\/05\/59973731_2355935064676785_6172274621790814208_n.jpg\"><img decoding=\"async\" src=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2019\/05\/59973731_2355935064676785_6172274621790814208_n-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<h2>Kelios pamokos, veikiantiems socialiniuoe tinkluose<\/h2>\n<p>Susumuokime ir gr\u012f\u017ekime prie momentini\u0173 \u012f\u017evalg\u0173 verslui:<\/p>\n<ul>\n<li>Komunikacijos deptartamentas, komunikacijos taisykli\u0173 ir politik\u0173 serg\u0117tojai gali ai\u0161kinti iki pam\u0117lynavimo, kad \u201etaip reikia\u201c, ta\u010diau bet kuris protingas ir dr\u0105sus vadovas kalb\u0117s sava kalba, nebijos klysti, o paskui atsipra\u0161yti.<\/li>\n<li>Visas rinkodaros skyrius gali kiek nori kurti nesam\u0173 istorij\u0173 apie prek\u0117s \u017eenkl\u0105, dailinti ir tobulai perteikti nepriekai\u0161tingas produkto savybes, bet ma\u017eai kas tarp vartotoj\u0173 rodys susidom\u0117jim\u0105, nes: \u201enoriu tikro dalyko, ne tobul\u0173 savybi\u0173 rinkinio\u201c.<\/li>\n<li>Galime strateguoti ir kurti \u012fvaizd\u012f, nesvarbu, kompanijos, darbdavio, brando, ta\u010diau tobulas \u012fvaizdis ir liks \u012fvaizd\u017eiu toli, horizonte, prie jo nepriart\u0117s nei vartotojai, nei potencial\u016bs darbuotojai.<\/li>\n<li>Galime eiti pas brangius, t\u016bkstan\u010di\u0173 sek\u0117j\u0173 turin\u010dius influencerius socialiniuose tinkluose ir j\u0173 tekstuose atsirasti kompanijoje su de\u0161imtimis kit\u0173 brand\u0173. Geriau rasti tikr\u0173 palaikan\u010di\u0173, bevard\u017ei\u0173, bet autenti\u0161k\u0173 simpatik\u0173, agituotoj\u0173, kurie gali su j\u016bs\u0173 brandu augti. Primenu, kad \u201eI.\u0160.judinkim\u201c prasid\u0117jo nuo vieno, o gal dviej\u0173 \u017emoni\u0173, kiti jung\u0117si, nes ten tikra, nesure\u017eisuota.<\/li>\n<li>Pabaigai, galime \u017ei\u016br\u0117ti \u012f skaitmenin\u012f pasaul\u012f, kaip \u012f papildom\u0105 realyb\u0119, kurioje \u201em\u016bs\u0173 tikslin\u0117s auditorijos pvz. 50+ m. n\u0117ra\u201c. Su tokiu m\u0105stymu beliks \u017ei\u016br\u0117ti, kaip kiti s\u0117kmingai laimi naujoje realyb\u0117je, ne tik prezidentai, brandai taip pat.<\/li>\n<\/ul>\n<p>Primename, kad tai n\u0117ra reklama ir skleid\u017eiama ne rinkim\u0173 tikslais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pirmojo Prezidento rinkim\u0173 turo \u012f\u017evalgos Pirmojo prezidento rinkim\u0173 turo nak\u010diai besibaigiant, ap\u017evalgininkai komentavo: \u201cI. \u0160imonyt\u0117 laim\u0117jo Facebook\u2018e, G. Naus\u0117da \u2013 realyb\u0117je\u201c. Su pirmaisiais ryto saul\u0117s spinduliais pamat\u0117me, kad I. \u0160imonyt\u0117 pergal\u0119 skyn\u0117 ir ten, ir ten. Ar jau galime teigti, kad FB \u201eburbulas\u201c ir yra nauja realyb\u0117? O svarbiausia, kokias pirmas pamokas galime pasiimti, m\u0105stydami &hellip; <a href=\"https:\/\/marketsmart.eu\/lt\/fb-burbulas-realybe\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">FB \u201cburbulas\u201d = Realyb\u0117?<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":13324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FB \u201cburbulas\u201d = Realyb\u0117? - Market Smart<\/title>\n<meta name=\"description\" content=\"Pirmojo Prezidento rinkim\u0173 turo \u012f\u017evalgos Pirmojo prezidento rinkim\u0173 turo nak\u010diai besibaigiant, ap\u017evalgininkai komentavo: \u201cI. \u0160imonyt\u0117 laim\u0117jo Facebook\u2018e,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketsmart.eu\/lt\/fb-burbulas-realybe\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FB \u201cburbulas\u201d = Realyb\u0117? 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