{"id":3190,"date":"2018-08-03T00:30:06","date_gmt":"2018-08-02T21:30:06","guid":{"rendered":"https:\/\/marketsmart.lt\/?p=3190"},"modified":"2023-10-18T09:16:52","modified_gmt":"2023-10-18T06:16:52","slug":"turinio-rinkodara-pamokos-verslui","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/","title":{"rendered":"Ko gali pasimokyti verslas i\u0161 \u201eNaisi\u0173 vasaros\u201c"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13294\" src=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2018\/08\/strategy-300x91-1.jpg\" alt=\"turinio rinkodara\" width=\"300\" height=\"91\" \/><\/p>\n<p>Nerimstant aistroms, kiek ir kokios LV\u017dS reklamos yra \u201eNaisi\u0173 vasaroje\u201c, ar jos ten apskritai yra, rinkodaros ir komunikacijos specialistai atlaid\u017eiai \u0161ypsosi ir net nedalyvauja diskusijoje. Jiems nekyla klausim\u0173, nes rinkodaros arsenale yra poveikio priemoni\u0173 \u012fvairov\u0117, pranokstanti siaur\u0105 VRK naudojam\u0105 reklamos apibr\u0117\u017eim\u0105.<\/p>\n<p>Ko verslas gali pasimokyti, steb\u0117damas, kaip rutuliojasi Naisi\u0173 istorija?<\/p>\n<p>Pirmiausia, s\u0117kminga rinkodara \u2013 tai ilgalaikis procesas. Neatsitiktinai randasi \u201eekspert\u0173\u201c, kurie rei\u0161kia abejones, ar gal\u0117jo prie\u0161 kelerius metus rodytas serialas tur\u0117ti \u012ftakos rink\u0117j\u0173 apsisprendimui 2016 m. Nors kiek rinkodaros moksl\u0173 ar praktikos tur\u0117j\u0119s studentas pasakys: \u201cTaip, gal\u0117jo, tur\u0117jo \u012ftakos ir j\u0105 u\u017etikrintai dar\u0117\u201c. Net nejau\u010diant patiems \u012ftakos subjektams.<\/p>\n<p>Pamoka verslui \u2013 planuokite ilgalaik\u0119 perspektyv\u0105, matykite toliau u\u017e horizonto, kantriai eikite link rezultato ir naiviai nesitik\u0117kite, kad keli FB \u012fra\u0161ai, baneriai populiariuose portaluose rytoj ar po savait\u0117s padidins pardavimus.<\/p>\n<p>Antra ir svarbiausia pamoka \u2013 aktualus, vertingas turinys, su kuriuo tikslin\u0117 auditorija gali ir nori tapatintis, jausti emocin\u012f ry\u0161\u012f. Nereikia b\u016bti rinkodaros ekspertu, kad pamatytum\u0117m, kaip tiksliai, suprantamai ir jausmingai serialo turinys apkabino, priglaud\u0117, paguod\u0117 konkret\u0173 \u017ei\u016brov\u0105, jo kalba aptar\u0117 aktualijas, drauge pasipiktino ir pasi\u016bl\u0117 i\u0161eit\u012f painiose politinio gyvenimo situacijose. \u00a0Tai yra s\u0117kmingos <strong>turinio rinkodaros<\/strong> pavyzdys.<\/p>\n<h2>Kas yra turinio rinkodara ir kod\u0117l ji nepraranda svarbos?<\/h2>\n<p>Yra pa\u010di\u0173 \u012fvairiausi\u0173 turinio rinkodaros apibr\u0117\u017eim\u0173, bet i\u0161 esm\u0117s, turinio rinkodara \u2013 tai \u201ask\u0117tinis\u2018 terminas, apib\u016bdinantis strategij\u0173 ir taktik\u0173 rinkin\u012f, kuriuo siekiama verslo (matome, ir politikos) ilgalaiki\u0173 tiksl\u0173, naudojant labiausiai aktual\u0173 turin\u012f pritraukti potencialius vartotojus, konvertuoti juos \u012f perkan\u010dius arba tikruosius vartotojus, juos i\u0161laikyti lojaliais, tai daryti pasitik\u0117jim\u0105 kelian\u010diu ir vert\u0119 auditorijai kurian\u010diu b\u016bdu.<\/p>\n<p>Kitaip tariant, turinio k\u016br\u0117jas apibr\u0117\u017eia, kas yra jo tikslin\u0117 auditorija, supranta jos l\u016bkes\u010dius ir poreikius ir nuosekliai, ilgai ir pastoviai patarnauja jai, kurdamas ir skleisdamas turin\u012f, kuris \u012fdomus, vertingas, svarbus, j\u012f skaito, \u017ei\u016bri, juo d\u017eiaugiasi, dalinasi, juo remiasi darydami sprendimus, kt.<\/p>\n<p>Toks turinys yra visada daug daugiau nei tiesmukas produkto ar paslaugos privalum\u0173 pristatymas. Tod\u0117l ir neras reklamos, kaip j\u0105 supranta VRK, seriale. O verslas gali atrasti gerosios praktikos:<\/p>\n<ul>\n<li>Gerai suprasti, pastoviai analizuoti tikslin\u0117s auditorijos poreikius, l\u016bkes\u010dius, kintant\u012f gyvenimo b\u016bd\u0105, kasdien pasitikrinti, ar ka\u017ekada rinkodaros skyriaus nupie\u0161ta \u201apersona\u2018 vis dar aktuali, kiek ir kaip pakito socio-demografiniai faktoriai, kt.<\/li>\n<li>Dalintis sukauptomis \u017einiomis, i\u0161dr\u012fsti kalb\u0117ti su savo auditorija ne apie produkt\u0105 ar paslaug\u0105, bet apie \u017emoni\u0173, kurie gali tapti j\u016bs\u0173 verslo lojalia bendruomene, l\u016bkes\u010dius ir r\u016bpes\u010dius. Nuo \u201eproduct-centric\u201c \u012f \u201ecustomer-centric\u201c.<\/li>\n<li>Tiesiog imti ir prad\u0117ti pasakoti istorijas, nes tai labiausiai paveikus b\u016bdas kurti ir \u012ftvirtinti ry\u0161ius su \u017emon\u0117mis. Specialistai net suk\u016br\u0117 special\u0173 termin\u0105 \u201estory-telling\u201c (liet. Istorij\u0173 pasakojimas), nors viskas daug papras\u010diau: jei kiekvienas rinkodaros \u017emogus prisimint\u0173 ka\u017ekada gird\u0117tas pasakas, suprast\u0173, kad burt\u0173 lazdel\u0117 pasirodo pabaigoje, auk\u0161\u010diausiame \u012ftampos laipsnyje. J\u016bs\u0173 produktas ar paslauga visada gali b\u016bti burt\u0173 lazdele geresnio gyvenimo laukiantiems potencialiems vartotojams.<\/li>\n<\/ul>\n<p>Kaip kurti turin\u012f, kokiomis priemon\u0117mis juo dalintis, ypa\u010d skaitmenin\u0117je erdv\u0117je, aptarsime kitame blogo \u012fra\u0161e.<\/p>\n<p>Tuokart dar kart\u0105 prisiminkime \u201eNaisi\u0173 vasar\u0105\u201c ir serialo pamokas, kurias VRK nuvertins, o sumanus verslas i\u0161moks. Jei nervina primityv\u016bs Naisiai, rekomenduoju kit\u0105 \u2013 \u201eThe Lego Movie\u201c, <a href=\"https:\/\/www.youtube.com\/watch?v=fZ_JOBCLF-I\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=fZ_JOBCLF-I<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nerimstant aistroms, kiek ir kokios LV\u017dS reklamos yra \u201eNaisi\u0173 vasaroje\u201c, ar jos ten apskritai yra, rinkodaros ir komunikacijos specialistai atlaid\u017eiai \u0161ypsosi ir net nedalyvauja diskusijoje. Jiems nekyla klausim\u0173, nes rinkodaros arsenale yra poveikio priemoni\u0173 \u012fvairov\u0117, pranokstanti siaur\u0105 VRK naudojam\u0105 reklamos apibr\u0117\u017eim\u0105. Ko verslas gali pasimokyti, steb\u0117damas, kaip rutuliojasi Naisi\u0173 istorija? Pirmiausia, s\u0117kminga rinkodara \u2013 tai &hellip; <a href=\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Ko gali pasimokyti verslas i\u0161 \u201eNaisi\u0173 vasaros\u201c<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":13795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turinio rinkodara ir ilgalaik\u0117 rinkodaros strategija, i\u0161moktos pamokos verslui: - Naisi\u0173 vasaros istorijoje<\/title>\n<meta name=\"description\" content=\"Pamokos verslui, turinio rinkodara, ilgalaike strategija, rinkodaros strategija, tikslin\u0117 auditorija, reklama.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turinio rinkodara ir ilgalaik\u0117 rinkodaros strategija, i\u0161moktos pamokos verslui: - Naisi\u0173 vasaros istorijoje\" \/>\n<meta property=\"og:description\" content=\"Pamokos verslui, turinio rinkodara, ilgalaike strategija, rinkodaros strategija, tikslin\u0117 auditorija, reklama.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Smart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketSMARTLT\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-02T21:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T06:16:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2018\/08\/turinio-rinkodara-banner-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dainius Kalina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dainius Kalina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/\"},\"author\":{\"name\":\"Dainius Kalina\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/#\/schema\/person\/feffd93c60f67a1418b7ee748af1d1ca\"},\"headline\":\"Ko gali pasimokyti verslas i\u0161 \u201eNaisi\u0173 vasaros\u201c\",\"datePublished\":\"2018-08-02T21:30:06+00:00\",\"dateModified\":\"2023-10-18T06:16:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/\"},\"wordCount\":558,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/\",\"url\":\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-pamokos-verslui\/\",\"name\":\"Turinio rinkodara ir ilgalaik\u0117 rinkodaros strategija, i\u0161moktos pamokos verslui: - 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