{"id":3097,"date":"2016-12-19T19:37:56","date_gmt":"2016-12-19T16:37:56","guid":{"rendered":"http:\/\/marketsmart.lt\/?p=3097"},"modified":"2023-10-06T06:49:03","modified_gmt":"2023-10-06T06:49:03","slug":"turinio-rinkodara-ir-inbound-marketingas","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-ir-inbound-marketingas\/","title":{"rendered":"Plonyt\u0117 linija tarp turinio rinkodaros ir \u201eInbound\u201d marketingo"},"content":{"rendered":"<p>Kod\u0117l\u00a0inbound, o ne\u00a0turinio rinkodara?<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13307 size-full\" src=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2016\/12\/Turnio-marketingo-nuotrauka-1.jpg\" alt=\"Turinio rinkodara\" width=\"640\" height=\"458\" srcset=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2016\/12\/Turnio-marketingo-nuotrauka-1.jpg 640w, https:\/\/marketsmart.eu\/wp-content\/uploads\/2016\/12\/Turnio-marketingo-nuotrauka-1-600x429.jpg 600w, https:\/\/marketsmart.eu\/wp-content\/uploads\/2016\/12\/Turnio-marketingo-nuotrauka-1-300x215.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Po praeito blogo sulaukiau daug klausim\u0173 apie inbound skirtumus su turinio rinkodara, tod\u0117l\u00a0gim\u0117 \u0161ie pam\u0105stymai. Akivaizdu, kad Lietuvoje prad\u0117jo populiar\u0117ti \u012feinanti arba tiksliau inbound rinkodara. \u0160i rinkodaros sritis vis sukasi ir sukasi ratais apie turin\u012f ir SEO, t.y. apie turinio marketingo okupuot\u0105 srit\u012f. Specialistai i\u0161 JAV vardija turinio rinkodaros ir jos \u201epatobulintos\u201d versijos &#8211; inbound skirtumus. Spr\u0119sti palieku Jums.<\/p>\n<h3>Inbound marketingas<\/h3>\n<p>\u201eInbound\u201d rinkodara u\u017esienyje yra aktyviai naudojama jau 6-7 metus. Ji ypa\u010d populiari tarp smulkaus verslo, nes nereikalauja mil\u017eini\u0161ko biud\u017eeto, o da\u017enai padeda pasiekti labai efektyvi\u0173 rezultat\u0173. Vienas i\u0161 did\u017eiausi\u0173 \u0161ios strategijos privalum\u0173 \u2013 abipusis bendravimas su potencialiu vartotoju.<\/p>\n<p>Kaip viskas vyksta?<\/p>\n<p>Papras\u010diausias b\u016bdas pritraukti lankytoj\u0173 \u012f svetain\u0119 yra turinys. Tod\u0117l \u0161ios rinkodaros pirmame etape siekiama sukurti i\u0161 kot\u0173 ver\u010diant\u012f tinklara\u0161t\u012f. Na, \u017einote, ne t\u0105, kur analizuojama arba nuobod\u017eiai pasakojama apie negird\u0117tus dalykus, o t\u0105 linksm\u0105j\u012f. Visuotin\u0117 optimizmo banga traukia apkvaitusius i\u0161 laim\u0117s vaizdo \u012fra\u0161\u0173 pagalba. Lyg medumi patepti \u0161tampuojami linksmi tekstai apie visk\u0105 ir niek\u0105. Svarbiausias reikalavimas, kad jie b\u016bt\u0173 padailinti \u0161auniomis antra\u0161t\u0117mis ir t.t.<\/p>\n<p>Ne paskutin\u0117je vietoje \u017eaid\u017eia socialiniai tinklai. Jie tampa potenciali\u0173 klient\u0173 kontakt\u0173 lobynas.<\/p>\n<p>Antr\u0105jame etape \u201eInbound\u201d rinkodarininkas rinks elektroninio pa\u0161to adresus. Jie pasitarnaus vartotojus ver\u010diant \u012f klientus. Paprastai toks stebuklingas virsmas vyksta siun\u010diant naujienlai\u0161kius. \u010cia atsiranda pavojus tapti \u012fkyriems ir keliauti \u012f \u0161iuk\u0161li\u0173 d\u0117\u017e\u0119. Jeigu pavyksta i\u0161laikyti pusiausvyr\u0105, keli\u0173 m\u0117nesi\u0173 tri\u016bs\u0105 vainikuosite padid\u0117jusiais pardavimais ir maloniai nuteikian\u010dia rezultat\u0173 statistikos analize.<\/p>\n<h3>Turinio rinkodara<\/h3>\n<p>Turinio rinkodara senas, kaip kompiuteris b\u016bdas. Tinkamai tepamas va\u017eiuoja jis ir vargo nemato. \u010cia, kaip ir \u201eInbound\u201d rinkodaroje svarbu turinio vert\u0117. Jeigu pablevyzgavote, grei\u010diausiai nukeliavote \u012f \u0161lam\u0161to (\u201eSPAM\u201d) u\u017emar\u0161ties d\u0117\u017eel\u0119, i\u0161 kurios i\u0161lipti labai sunku.<\/p>\n<p>Kod\u0117l ir, svarbiausia, kada tai veikia? Gudruoliai rinkodarininkai greitai suprato, kad tradicin\u0117s strategijos neveikia. Vartotojai perjungia televizoriaus kanal\u0105 pasirod\u017eius reklamai, sukoncentruoja d\u0117mes\u012f \u012f turin\u012f ir pamir\u0161ta reklaminius skydelius. Tod\u0117l turinio rinkodara suk\u0117l\u0117 revoliucij\u0105. Tai dabartis, ir ji gali atne\u0161ti mil\u017eini\u0161k\u0105 peln\u0105, jeigu nepamir\u0161ite vartotojams duoti \u017eaidim\u0173 bei \u201esausainiuk\u0173\u201d. Sudominti ir suformuoti vartotojo \u012fprot\u012f skaityti J\u016bs\u0173 pateikiam\u0105 turin\u012f yra sud\u0117tinga. Tam reikia laiko ir energijos, nuolatini\u0173 treniruo\u010di\u0173 k\u016brybin\u0117ms l\u0105stel\u0117ms.<\/p>\n<p>Kiekviename J\u016bs\u0173 paruo\u0161tame tekste turi b\u016bti\u00a0 \u201esausainiuk\u0173\u201d, t.y. vert\u0117s potencialiam klientui. Neskub\u0117kite pristatyti savo paslaugos arba gamini\u0173. Parduoti reikt\u0173 subtiliai ir saikingai.<\/p>\n<p>Kitas svarbus aspektas \u2013 SEO. Trys raid\u0117s, kurios jau tapo kaip \u0161ven\u010diausia trejyb\u0117. Net pats \u012fdomiausias ir profesionaliausias turinys neatne\u0161 naudos, jeigu jis bus nerandamas. Vartotojas neklaid\u017eios pusdien\u012f interneto platyb\u0117se. Leiskite Jiems surasti J\u016bs\u0173 paruo\u0161t\u0105 turin\u012f. Tod\u0117l pasir\u016bpinkite svetain\u0117s SEO optimizavimu.<\/p>\n<p>Svarbu:<\/p>\n<ul>\n<li>Turinio, kitaip nei \u201eInbound\u201d rinkodaroje nelaukiama atgalinio ry\u0161io i\u0161 kliento. Tai palikta savieigai arba Dievo valiai.<\/li>\n<li>Turinio ir \u201eInbound\u201d rinkodarai reikia laiko. Pirmuosius vaisius ra\u0161kyti bus galima po dviej\u0173 ar net trij\u0173 m\u0117nesi\u0173 juodo darbo.<\/li>\n<\/ul>\n<p>Kvie\u010diu pasidalinti savo patirtimi ar\u00a0nuomone komentaruose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kod\u0117l\u00a0inbound, o ne\u00a0turinio rinkodara? Po praeito blogo sulaukiau daug klausim\u0173 apie inbound skirtumus su turinio rinkodara, tod\u0117l\u00a0gim\u0117 \u0161ie pam\u0105stymai. Akivaizdu, kad Lietuvoje prad\u0117jo populiar\u0117ti \u012feinanti arba tiksliau inbound rinkodara. \u0160i rinkodaros sritis vis sukasi ir sukasi ratais apie turin\u012f ir SEO, t.y. apie turinio marketingo okupuot\u0105 srit\u012f. Specialistai i\u0161 JAV vardija turinio rinkodaros ir jos &hellip; <a href=\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-ir-inbound-marketingas\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Plonyt\u0117 linija tarp turinio rinkodaros ir \u201eInbound\u201d marketingo<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":13307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turinio rinkodara ar inbound marketingas? Pataria Market SMART<\/title>\n<meta name=\"description\" content=\"Blogas apie turinio rinkodara ir Inbound marketing&#039;\u0105, SEO, skaitmenin\u0117s rinkodaros paslaugos. Padedame \u012fmon\u0117ms visais interneto marketingo klausimais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketsmart.eu\/lt\/turinio-rinkodara-ir-inbound-marketingas\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turinio rinkodara ar inbound marketingas? Pataria Market SMART\" \/>\n<meta property=\"og:description\" content=\"Blogas apie turinio rinkodara ir Inbound marketing&#039;\u0105, SEO, skaitmenin\u0117s rinkodaros paslaugos. 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