{"id":3087,"date":"2016-12-15T00:58:41","date_gmt":"2016-12-14T21:58:41","guid":{"rendered":"http:\/\/marketsmart.lt\/?p=3087"},"modified":"2023-10-06T06:49:24","modified_gmt":"2023-10-06T06:49:24","slug":"inbound-rinkodara","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/inbound-rinkodara\/","title":{"rendered":"Kaip \u201einbound\u201d rinkodara lankytojus paver\u010dia klientais?"},"content":{"rendered":"

Kas ta inbound rinkodara?<\/h3>\n

\"inbound<\/a><\/p>\n

Vakaruose labai pla\u010diai paplitusi rinkodaros strategija, Lietuvoje vis dar kelia daug klausim\u0173. Vadybos studentai \u201einbound\u201d vadina atvykstama ar \u012feinan\u010dia rinkodara. Ta\u010diau nei pirmas, nei antras pasirinkimas neperteikia s\u0105vokos prasm\u0117s, tod\u0117l pasilikime tiesiog prie inbound, kuri pasak rinkodaros stratego Davido Mermano Skoto (David Meerman Scott), leid\u017eia nutiesti individual\u0173 keli\u0105 iki kliento.<\/p>\n

Tiek didel\u0117s, tiek ma\u017eos kompanijos, nor\u0117damos pasiekti inbound tiksl\u0105 pasitelkia SEO, turin\u012f, socialinius tinklus, naujienlai\u0161kius, vaizdo \u012fra\u0161us, … Visas \u0161is vartotoj\u0173 m\u0117gstamas kokteilis gali b\u016bti gaminamas be galvos skausmo, jeigu nepraleid\u017eiamas nei vienas i\u0161 keturi\u0173 etap\u0173.<\/p>\n

Patraukti potencialaus kliento d\u0117mes\u012f<\/h3>\n

Vartotojo d\u0117mesio pritraukimas yra pamatinis visos inbound\u00a0strategijos etapas. Be jo visa kita praranda prasm\u0119. Tod\u0117l \u010dia da\u017enai \u012ftraukiami socialiniai tinklai. \u012edomu tai, kad inbound rinkodaros specialistai \u0161iame etape ne tik siekia i\u0161augusio susidom\u0117jimo produktu ar paslauga, ta\u010diau ir daugiau su\u017einoti apie vartotoj\u0105. Tod\u0117l nenustebkite, jeigu ekspertas pasi\u016blys J\u016bs\u0173 potencialiems vartotojams mini apklausas arba loterijas.<\/p>\n

Kartais nerimaujama tokios \u017evalgybos metu sukurti neigiam\u0105 \u012fvaizd\u012f. Juk logika sufleruoja apie netinkamu laiku prad\u0117t\u0173 eksperiment\u0173 pasekmes. Ta\u010diau, jeigu dirbate su specialist\u0173 komanda, baimintis n\u0117ra d\u0117l ko, o gauti duomenys apie vartotoj\u0173 elges\u012f Jums visuomet pravers organizuojant \u012fmon\u0117s veikl\u0105.<\/p>\n

Konvertavimas i\u0161 potenciali\u0173 \u012f esamus<\/h3>\n

Rinkodaros ekspertai neslepia, kad vienas i\u0161 papras\u010diausi\u0173 b\u016bd\u0173 prikaustyti vartotoj\u0173 d\u0117mes\u012f \u2013patiekti \u012fdom\u0173 turin\u012f, papuo\u0161t\u0105 profesionaliomis iliustracijomis. Tod\u0117l antrame inbound\u00a0rinkodaros etape pasitelkiamos nemokamos elektronin\u0117s knygos. Mainais \u012f \u0161i\u0105 dovan\u0105 \u012fmon\u0117s duomen\u0173 baz\u0117je atgula nauja aukso vert\u0117s internetin\u0117 valiuta \u2013 klient\u0173 elektroninio pa\u0161to adresai.<\/p>\n

Neprarasti ry\u0161io<\/h3>\n

Jau nu\u0117jus pus\u0119 kelio nesinori prarasti ry\u0161io su vartotojais. Tod\u0117l verslas skatinamas si\u0173sti \u012f klient\u0173 elektroninio pa\u0161to d\u0117\u017eutes periodinius lai\u0161kus su naujienomis. Da\u017enai tai \u012fgauna naujienlai\u0161ki\u0173 pavidal\u0105. Svarbu, kad informacija b\u016bt\u0173 aktuali klientui. J\u0105 sukurti pad\u0117s pirmame etape surinktos \u017einios.<\/p>\n

Persp\u0117jimas: nepersistenkite \u2013 geriau ma\u017eiau, ta\u010diau aktuali\u0173 ir verting\u0173 naujien\u0173, nei atakuoti klient\u0173 pa\u0161to d\u0117\u017eut\u0119 kliedesiais. Pasirink\u0119 antr\u0105j\u012f variant\u0105 grei\u010diau nei sp\u0117site susigaudyti nukeliausite \u012f \u0161lam\u0161to (angl. SPAM) d\u0117\u017eut\u0119. Jums to tikrai nereikia.<\/p>\n

Konvertuojame i\u0161 klient\u0173 \u012f lojalius<\/h3>\n

Galimyb\u0117 betarpi\u0161kai bendrauti su klientais yra labai vertinga. Jeigu klientus sudominsite, netrukus gausite atgalin\u012f ry\u0161\u012f (klausim\u0173, lai\u0161k\u0173 ir pasi\u016blym\u0173 formatu). Net, jeigu vartotoj\u0173 aktyvumas n\u0117ra toks didelis kokio nor\u0117t\u0173si, ta\u010diau J\u016bs\u0173 neu\u017eblokavo, vadinasi susidom\u0117jimas patenkinamas. Periodi\u0161kai stebinkite savo klientus akcijomis ir specialiais pasi\u016blymais, ir jie pas Jus sugr\u012f\u0161 dar ne kart\u0105.<\/p>\n

Persp\u0117jimas: \u0161iame etape reikt\u0173 nepamir\u0161ti, kad klientams teikiame tiktai i\u0161skirtinius pasi\u016blymus, o ne tokius, kuriuos jie gali gauti pirm\u0105 kart\u0105 apsilankius \u012fmon\u0117s svetain\u0117je. Taip pat nesistenkite tapti akcij\u0173 ir nuolaid\u0173 Guru. Tegul \u012f \u0161\u012f titul\u0105 pretenduoja kiti. Juk, kas per daug, tas ne \u012f sveikat\u0105….<\/p>\n

\u0160is ciklas neu\u017esidaro paskutiniame etape. Atvirk\u0161\u010diai, jis yra ratu besisukantis darbas. Sakysite lankytojai prad\u0117s nuobod\u017eiauti? Kad taip nenutikt\u0173, kaskart \u012f rinkodaros strategij\u0105, kurios pagrindas – klient\u0173 pasitik\u0117jimas, \u012fmai\u0161ykite vis kit\u0173 pried\u0173 (vaizdo \u012fra\u0161\u0173 ir t.t).<\/p>\n

Kvie\u010diu pasidalinti savo patirtimi ar\u00a0nuomone komentaruose.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kas ta inbound rinkodara? Vakaruose labai pla\u010diai paplitusi rinkodaros strategija, Lietuvoje vis dar kelia daug klausim\u0173. Vadybos studentai \u201einbound\u201d vadina atvykstama ar \u012feinan\u010dia rinkodara. Ta\u010diau nei pirmas, nei antras pasirinkimas neperteikia s\u0105vokos prasm\u0117s, tod\u0117l pasilikime tiesiog prie inbound, kuri pasak rinkodaros stratego Davido Mermano Skoto (David Meerman Scott), leid\u017eia nutiesti individual\u0173 keli\u0105 iki kliento. Tiek … Continue reading Kaip \u201einbound\u201d rinkodara lankytojus paver\u010dia klientais?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":13333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"acf":[],"yoast_head":"\nInbound rinkodara, skaitmenin\u0117 rinkodara | Market SMART<\/title>\n<meta name=\"description\" content=\"Kaip inbound rinkodara lankytojus paver\u010dia klientais? 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