{"id":3068,"date":"2016-11-30T17:24:09","date_gmt":"2016-11-30T14:24:09","guid":{"rendered":"http:\/\/marketsmart.lt\/?p=3068"},"modified":"2023-10-06T06:49:51","modified_gmt":"2023-10-06T06:49:51","slug":"nemokami-rinkos-tyrimai","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/nemokami-rinkos-tyrimai\/","title":{"rendered":"S\u0117km\u0119 lemiantys nemokami rinkos tyrimai"},"content":{"rendered":"<h3><img decoding=\"async\" class=\"alignnone wp-image-13330 size-full\" src=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2016\/11\/nemokamos-apklausos-1.jpg\" alt=\"nemokamos apklausos\" width=\"640\" height=\"341\" srcset=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2016\/11\/nemokamos-apklausos-1.jpg 640w, https:\/\/marketsmart.eu\/wp-content\/uploads\/2016\/11\/nemokamos-apklausos-1-600x320.jpg 600w, https:\/\/marketsmart.eu\/wp-content\/uploads\/2016\/11\/nemokamos-apklausos-1-300x160.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/h3>\n<h3>Ar man reikalingi rinkos tyrimai?<\/h3>\n<p>Verslo k\u016brimo prad\u017eioje arba naujo produkto \u012fvedimo \u012f rink\u0105 metu s\u0117km\u0117s garantij\u0173 n\u0117ra. Tod\u0117l rekomenduojama versl\u0105 prad\u0117ti ne registr\u0173 centre, o \u012fsiklausant \u012f vartotoj\u0105. Rinkos tyrim\u0173 i\u0161vados yra puiki prad\u017eia u\u017emezgant dialog\u0105 su klientu.B\u0117da ta, kad tokius tyrimus atliekan\u010dios kompanijos net neslepia savo paslaugas vertinan\u010dias ne \u0161imtais, o t\u016bkstan\u010diais eur\u0173. Vis d\u0117lto, ilg\u0173 de\u0161imtme\u010di\u0173 patirt\u012f sukaup\u0119 ekspertai pripa\u017e\u012fsta, kad rink\u0105 i\u0161tirti gali patys verslininkai ir tai jiems kainuos tiek, kiek kainuoja du vakarai su gero vyno arba viskio butelio kompanija.<\/p>\n<h3>Rinkos potencialas<\/h3>\n<p>Nor\u0117dami gauti tikslius analiz\u0117s rezultatus tur\u0117tume sau nubr\u0117\u017eti pagrindinius klausimus ir tyrimo gaires. Jeigu norime \u012fvesti nauj\u0105 produkt\u0105, nepaisant prek\u0117s ar jos analogo patirtos s\u0117km\u0117s kitoje valstyb\u0117je, reikia analizuoti:<\/p>\n<ul>\n<li>Kaip produkt\u0105 ir jo \u012fvaizd\u012f vertina potencialus klientas?<\/li>\n<li>Kokia b\u016bt\u0173 produkto adekvati kaina \u0161ioje rinkoje (kiek u\u017e j\u012f sutinka mok\u0117ti)?<\/li>\n<li>Ar rinkoje yra analog\u0173? Kokie galimi pakaitalai?<\/li>\n<li>Jeigu n\u0117ra analog\u0173 &#8211; kokioje konkurencin\u0117je aplinkoje teks dirbti?<\/li>\n<\/ul>\n<p>Tyrimo planavimo etape svarbu tiksliai apsibr\u0117\u017eti tikslin\u0119 vartotoj\u0173 auditorij\u0105. Tai pirmas \u017eingsnis savo kliento pa\u017einimo link. Antras \u017eingsnis tur\u0117t\u0173 b\u016bti eksperimentin\u0117s grup\u0117s supa\u017eindinimas su savo verslo id\u0117ja tyrimo metu.<\/p>\n<h3>Internetin\u0117s bendruomen\u0117s<\/h3>\n<p>Per artimiausius penkerius metus ma\u017eiausiai 20 \u2013 25 proc. vartotoj\u0173 rinkos tyrim\u0173 industrijos orientuosis \u012f internetines bendruomenes. \u010cia vykdomos apklausos n\u0117ra mokamos, ta\u010diau duoda rezultat\u0173. Tyrimui pavojus i\u0161kyla tik d\u0117l eksperimentin\u0117s grup\u0117s patikimumo, nes tyr\u0117jas negali kontroliuoti kiekvieno prisijungusiojo am\u017eiaus, socialin\u0117s pad\u0117ties, kas meluoja, o kas ne.<\/p>\n<p>Kitas, i\u0161 pirmo \u017evilgsnio, patikimesnis b\u016bdas &#8211; susirinkti kontaktini\u0173 telefono numeri\u0173 s\u0105ra\u0161\u0105 ir pakibti ant laido dienai ar kelioms. Tokiu b\u016bdu b\u016bsite tikri, kad Jums savo nuomon\u0119 pateikia objektyvus ir vertingas tiriamasis. Apsidrausite nuo paaugli\u0173 pigiai \u017earstomos nuomon\u0117s i\u0161 netur\u0117jimo k\u0105 veikti arba neaktuali\u0173 tiriam\u0173j\u0173 atsakym\u0173, kurie gali visi\u0161kai i\u0161kreipti analiz\u0117s rezultatus. Vis d\u0117lto, jeigu nenorite samdyti skambu\u010di\u0173 centro arba praleisti prie telefono keli\u0173 par\u0173, teks apsiriboti maksimaliu dvide\u0161imties \u017emoni\u0173 tyrimu.<\/p>\n<p>Dar viena auksin\u0117 tyrim\u0173 platforma \u2013 socialiniai tinklai. Pastarieji yra lyg nei\u0161semtos informacijos lobynas. Verta nepamir\u0161ti, kad kiekvienas respondentas atsakin\u0117damas \u012f klausimus turi pasl\u0117pt\u0173 &#8211; \u201esav\u0173\u201d motyv\u0173. Atsispirkime pagundai pra\u0161yti savo draug\u0173 nuomon\u0117s apie pl\u0117tojam\u0105 versl\u0105 ar nauj\u0105 verslo id\u0117j\u0105. Jiems papras\u010diausiai bus sud\u0117tinga i\u0161likti objektyviems, o tokie rinkos tyrimai neduos norimo rezultato. Taip pat Jums apkvaitusius nuo pagyr\u0173 bus sunku nulipti nuo olimpo kalno ir \u012fvertinti verslo id\u0117jos realum\u0105.<\/p>\n<h3>Asmeninis pokalbis<\/h3>\n<p>Rinkotyros studijos paremtos \u201eonline\u201d bendruomen\u0117mis n\u0117ra vienintelis patikimas b\u016bdas gauti i\u0161sami\u0105 informacij\u0105. Atlikdami kokybinius tyrimus naudokite asmeninio interviu metod\u0105. Pakvieskite penkis ar keturis \u017emones i\u0161 tikslin\u0117s auditorijos kavos, arbatos puodeliui ar kitokio g\u0117rim\u0117lio. Skirkite laiko maloniam ir vertingam pokalbiui.<\/p>\n<p>Tai vienas patikimiausi\u0173 kokybinio tyrimo metod\u0173. Ypa\u010d jeigu vertindami rezultatus tur\u0117site omenyje informacij\u0105 apie tiriamuosius, bei j\u0173 galimus atsakym\u0173 motyvus (Juk buhalteris nepasakys, kad buhalteriams mokami atlyginimai yra per dideli, ar pan.).<\/p>\n<h3>Svarbu:<\/h3>\n<ul>\n<li>Viena i\u0161 da\u017eniausi\u0173 tyrim\u0173 klaid\u0173, d\u0117l kurios kartais visa analiz\u0117 nueina perniek \u2013 netinkamo tyrimo metodo pasirinkimas. Jeigu nor\u0117dami i\u0161siai\u0161kinti kiekybin\u012f fakt\u0105 renkam\u0117s kokybin\u012f tyrim\u0105, ir atvirk\u0161\u010diai, grei\u010diausiai, patirsime fatali\u0161k\u0105 fiasko. Tod\u0117l analiz\u0117s planavimo etape tinkamai pasirinkite kiek \u017emoni\u0173 reik\u0117s norint gauti patikimus atsakymus ir ko J\u0173 reik\u0117s paklausti.<\/li>\n<li>Klausimas ar patrauklus naujas prekinis \u017eenklas, reikalauja ma\u017eiausiai trisde\u0161imties atsakym\u0173. Produkto tobulinimo etape tur\u0117t\u0173 b\u016bti pasirenkamas kokybinis tyrimas.<\/li>\n<li>Verta nepamir\u0161ti paruo\u0161ti ne tik tiesioginius klausimus, ta\u010diau ir derinti gilesnes technikas.<\/li>\n<li>Nebijokite naudoti standartinius klausimynus, pvz. rinkos tyrimai gali b\u016bti atliekami \u0161iuose portaluose:\u00a0<a href=\"http:\/\/www.manoapklausa.lt\/\">manoapklausa<\/a>\u00a0arba\u00a0<a href=\"https:\/\/www.surveymonkey.com\/\">surveymonkey.com<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ar man reikalingi rinkos tyrimai? Verslo k\u016brimo prad\u017eioje arba naujo produkto \u012fvedimo \u012f rink\u0105 metu s\u0117km\u0117s garantij\u0173 n\u0117ra. Tod\u0117l rekomenduojama versl\u0105 prad\u0117ti ne registr\u0173 centre, o \u012fsiklausant \u012f vartotoj\u0105. Rinkos tyrim\u0173 i\u0161vados yra puiki prad\u017eia u\u017emezgant dialog\u0105 su klientu.B\u0117da ta, kad tokius tyrimus atliekan\u010dios kompanijos net neslepia savo paslaugas vertinan\u010dias ne \u0161imtais, o t\u016bkstan\u010diais eur\u0173. &hellip; <a href=\"https:\/\/marketsmart.eu\/lt\/nemokami-rinkos-tyrimai\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">S\u0117km\u0119 lemiantys nemokami rinkos tyrimai<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":13330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nemokami rinkos tyrimai | Marketingo paslaugos | Market SMART<\/title>\n<meta name=\"description\" content=\"Nemokami rinkos tyrimai, naujo produkto \u012fvedimas \u012f rink\u0105, konsultacijos. Marketingo paslaugos, integruotos skaitmenin\u0117s rinkodaros paslaugos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketsmart.eu\/lt\/nemokami-rinkos-tyrimai\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nemokami rinkos tyrimai | Marketingo paslaugos | Market SMART\" \/>\n<meta property=\"og:description\" content=\"Nemokami rinkos tyrimai, naujo produkto \u012fvedimas \u012f rink\u0105, konsultacijos. 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