{"id":3014,"date":"2016-10-01T12:34:27","date_gmt":"2016-10-01T09:34:27","guid":{"rendered":"http:\/\/www.marketsmart.lt\/?p=3014"},"modified":"2023-10-06T06:50:14","modified_gmt":"2023-10-06T06:50:14","slug":"kas-geriau-seo-ar-adwords","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/kas-geriau-seo-ar-adwords\/","title":{"rendered":"Kas geriau SEO, SEM ar SEX?"},"content":{"rendered":"

<\/h3>\n

\"online<\/h3>\n

B\u016bti ar neb\u016bti?<\/h3>\n

Anks\u010diau konsultuodamas \u012fmoni\u0173 savininkus, direktorius ar marketingo vadovus, kaip j\u0173 verslams u\u017edirbti daugiau, neretai sulaukdavau klausim\u0173: \u201cKas tas SEO, SEM, CPA?\u201d, o dabar da\u017eniausiai klausia: \u201cKaip man patekti \u012f paie\u0161kos vir\u0161\u016bnes arba kiek man tai u\u017eims laiko\u201d?<\/p>\n

Taigi svarbiausi dalykai: pirmiausia SEO ir SEM<\/h3>\n

Google yra vienareik\u0161mi\u0161kai populiariausia paie\u0161kos sistema internete, skirtingais duomenimis turi apie 70% paie\u0161k\u0173. Likusios sistemos, kaip Bing, Yahoo, Yandex ar kt., dalijasi likus\u012f tre\u010ddal\u012f. Tod\u0117l ir sutelkime d\u0117mes\u012f \u012f Google. Optimizavimas paie\u0161kos sistemoms\u00a0 (angl.<\/a>\u00a0Search Engine Optimization, trump.\u00a0SEO) po ilgo ir nuoseklaus darbo padeda \u012fmon\u0117ms sutaupyti daug pinig\u0173. Jei j\u016bs\u0173 veikla labai ni\u0161in\u0117 ar labai labai specializuota gal jums pasiseks patekti \u012f Google paie\u0161kos sistemos (angl.<\/a> Search Engine Result Page, trump.\u00a0SERP) top pozicijas pakankamai greitai. Deja, toki\u0173 atvej\u0173 pasitaiko labai retai, tod\u0117l kalb\u0117siu apie da\u017enesnius atvejus, kai konkurencija paie\u0161kos sistemose didel\u0117, ir ji nei\u0161vengiamai augs.<\/p>\n

Rinkodara paie\u0161kos sistemose (SEM) yra interneto rinkodaros forma, kuri apima svetaini\u0173 populiarinim\u0105, didinant j\u0173 matomum\u0105 SERP, vis\u0173 pirma per mokam\u0105 reklam\u0105 PPC (angl.<\/a>\u00a0Pay Per Click, trump. PPC). SEM da\u017eniausiai nei\u0161siver\u010dia be SEO, pritaikant ar perra\u0161ant svetain\u0117s turin\u012f, sutvarkant architekt\u016br\u0105. Populiariausias ir daugeliui \u017einomas SEM \u012frankis yra Google AdWords.<\/p>\n

Pa\u010diam ar samdyti Interneto marketingo konsultant\u0105?<\/h3>\n

Realyb\u0117 tokia, kad, norint neprarasti turim\u0173 rinkos dali\u0173 ir laim\u0117ti konkurencin\u0117je kovoje ar pradedant versl\u0105, paie\u0161kos marketingas tapo reik\u0161mingesnis nei bet kada.\u00a0 Galima nuolatos skaityti, dom\u0117tis, mokytis ir teisingomis priemon\u0117mis bandyti patekti \u012f paie\u0161kos vir\u0161\u016bnes, visk\u0105 darant pa\u010diam (ar \u012fmon\u0117s viduje), arba t\u0105 laik\u0105 skirti daugiau pasitenkinimo teikiantiems u\u017esi\u0117mimams\u00a0\u00a0\u263a.<\/p>\n

Nors SEO ir n\u0117ra pilnas sprendimas, nes kompanijos turi tur\u0117ti ir efektyvias PPC strategijas, bet, jei daromas gerai, SEO gali duoti puiki\u0173 rezultat\u0173 ir nereali\u0105 investicij\u0173 gr\u0105\u017e\u0105. Deja, kita \u0161io reikalo pus\u0117 – jei SEO darysite blogai (\u201cblack-hat\u201d metodai), SEO gali tur\u0117ti katastrofi\u0161k\u0173 padarini\u0173 j\u016bs\u0173 verslui (apie tai kiek v\u0117liau kalbant apie Pand\u0105 ir Pingvin\u0105).<\/p>\n

Kas nerizikuoja, tas negeria \u0161ampano!<\/h3>\n

Nema\u017eai interneto marketingo specialist\u0173 ar \u012fmoni\u0173 gali pasakoti jums \u012fvairi\u0173 istorij\u0173 ir technik\u0173, kaip jie jau padar\u0117 anks\u010diau, ir \u017ead\u0117ti pakelti j\u016bs\u0173 \u012fmon\u0119 \u012f paie\u0161kos sistem\u0173 auk\u0161tumas, bet tik nedaugelis persp\u0117s, kad tos technikos ir b\u016bdai gali atvesti prie to, kad Google pilnai i\u0161spirs j\u016bs\u0173 \u012fmon\u0119 i\u0161 paie\u0161kos rezultat\u0173. Ir toki\u0173 pasekmi\u0173 \u0161alinimas jums kainuos nepalyginamai brangiau nei samdyti patikim\u0105 ir atsakingai dirban\u010di\u0105 interneto marketingo \u012fmon\u0119.<\/p>\n

Truputis istorijos<\/h3>\n

Kai tik gim\u0117 internetas, \u017emon\u0117s puol\u0117 talpinti informacij\u0105 jame, ir i\u0161karto atsirado poreikis b\u016bti pasteb\u0117tam toje informacijos j\u016broje. Tada \u017emon\u0117s prad\u0117jo ie\u0161koti bendr\u0173 faktori\u0173 svetain\u0117se, kurios buvo reitinguojamos auk\u0161\u010diau.\u00a0 Taip atsirado \u201cgeriausios praktikos\u201d, kaip pvz. rakta\u017eod\u017eius (keywords) \u012fd\u0117ti \u012f tam tikr\u0105 kodo fragment\u0105 j\u0173 svetain\u0117se, taip vadinamas meta \u017eymes (meta tags). \u012evald\u017eius tai, atsirado geriausios praktikos: kuo daugiau sud\u0117si gerai reitinguojam\u0173 rakta\u017eod\u017ei\u0173 \u012f \u201cmeta tags\u201d, tuo geresn\u0117 svetain\u0117s vieta bus reitinge. Tokie \u201crakta\u017eod\u017ei\u0173 prikim\u0161imai\u201d dabar yra nepriimtini. Ta\u010diau istorijos kartojosi, kai savo srities \u017einovai band\u0117 pana\u0161ias, bet jau kitokias \u201crakta\u017eod\u017ei\u0173 prikim\u0161imo\u201d praktikas naudoti savo veikloje. Po rakta\u017eod\u017ei\u0173 \u0117jo nuorod\u0173 ferm\u0173 mada, tada turinio fermos ir t.t. Visa tai atveda mus prie pirmosios SEO taisykl\u0117s.<\/p>\n

1 SEO taisykl\u0117: Negali apgauti sistemos<\/h3>\n

Kai \u017emon\u0117s pasteb\u0117jo ry\u0161\u012f tarp ma\u017e\u0173 pakeitim\u0173 savo svetain\u0117se ir geresni\u0173 reiting\u0173 SERP, prigijo pavojinga mintis, kad tie ma\u017ei pakeitimai ka\u017ekaip tampa stebuklinga prie\u017eastimi pagerinimams, ir kuo daugiau toki\u0173 stebukling\u0173 formuli\u0173 bus, tuo geriau. Nors i\u0161 pirmo \u017evilgsnio tai atrodo logi\u0161ka, bet realyb\u0117je yra \u0161imtai faktori\u0173, pagal kuriuos nusprend\u017eiamas svetain\u0117s reitingas, ir Google (ar bet kuri kita paie\u0161kos sistema) vie\u0161ai neatskleid\u017eia savo algoritm\u0173. Verslui tai rei\u0161kia, kad j\u016bs negalite nulau\u017eti Google algoritm\u0105. N\u0117ra greito praturt\u0117jimo schem\u0173 Google, ir j\u016bs negalite apgauti sistemos. Vienintelis kelias – pasiekti tai sunkiu darbu.<\/p>\n

Google \u017ev\u0117reli\u0173 Pandos ir Pingvino atsiradimas<\/h3>\n

Kadangi Google\u2019ui reik\u0117jo \u012frodyti pirmos taisykl\u0117s galiojim\u0105 per paskutinius kelerius metus, pristatydami did\u017eiulius poky\u010dius savo reitingavimo algoritmui jie pasitelk\u0117 mielus \u017ev\u0117relius, kad su\u0161velninti klient\u0173 pyk\u010dio sprogim\u0105. Kad ir kaip ironi\u0161kai neskamb\u0117t\u0173 ir kokie mieli Panda ir Pingvinas b\u016bt\u0173, daug svetaini\u0173 savinink\u0173 buvo priversti bankrutuoti, nes j\u0173 svetain\u0117s per labai trump\u0105 laik\u0105 reitinguose n\u0117r\u0117 \u017eemyn, drauge \u017eemyn nusitempdamos ir j\u0173 pajamas.<\/p>\n

Panda ir pingvinas pakartotinai apibr\u0117\u017e\u0117, kas yra kokybi\u0161ka svetain\u0117. Svarbiausias Google tikslas visada buvo pateikti klientams geriausias svetaines, atitinkan\u010dias j\u0173 paie\u0161kos kriterijus, o Panda ir Pingvinas si\u016bl\u0117 naujus kokyb\u0117s standartus. Pandos pagrindinis u\u017edavinys buvo vertinti turin\u012f ir jo kokyb\u0119.\u00a0 Pingvino tikslas buvo pana\u0161us, tik jis analizavo nuorodas. Svetain\u0117s, kurios tur\u0117jo begal\u0119 nuorod\u0173 i\u0161 ma\u017eai verting\u0173 svetaini\u0173, reitingavosi \u017eemyn, taip Pingvinas parod\u0117, kas yra kokybi\u0161ka nuoroda ar \u201cu\u017esitarnauta\u201d, o to anks\u010diau nebuvo.<\/p>\n

Taip Google nori i\u0161kelti kokybi\u0161kas savo turiniu svetaines, sustiprindamas SEO taisykl\u0119 nr.1. Daug kam gali kilti klausimas, tai k\u0105, po galais, tur\u0117\u010diau padaryti ir kaip bus matuojama ta kokyb\u0117, bet nepergyvenkite – j\u016bs ne vieni. Daug kas taip galvoja, bet atsakymas yra vienas – kol kas gerai veikianti strategija yra vert\u0117s klientui k\u016brimas. Jei klientas gaus naudos ir vert\u0117s, kuria nor\u0117s pasidalinti su kitais, Google tikrai jus u\u017e tai apdovanos.<\/p>\n

2 SEO taisykl\u0117: Verte gr\u012fstas Turinio Marketingas (content marketing) visada madingas<\/h3>\n

Daugelis ekspert\u0173 sutaria, kad interneto pagrindin\u0117 u\u017eduotis yra pateikti atsakymus \u012f ie\u0161komus klausimus ar problem\u0173 sprendimus. Pvz. jei ie\u0161kote atsakymo, kaip geriau i\u0161darin\u0117ti \u017euv\u012f, internete rasite ne tik atsakym\u0105, bet dar papildomai, kur ir kaip j\u0105 sugauti ar nusipirkti, receptus ir net mokomuosius filmus, kaip gaminti. Praktikoje tai gali reik\u0161ti, kad jums reikia skirti laiko i\u0161tirti savo klientus, kas jie yra, ir tada nustatyti j\u0173 problemas bei interesus. Taip gal\u0117site pateikti j\u016bs\u0173 tikslinei auditorijai geriausiai tinkan\u010dius sprendimus.<\/p>\n

Tai jokiu b\u016bdu nerei\u0161kia, kad j\u016bs nemokamai tur\u0117tum\u0117t atskleisti visas savo biznio paslaptis internete. Idealiausia, jei j\u016bs gal\u0117tum\u0117te suteikti klientui pakankamai jo ie\u0161komos informacijos, kad pademonstruotum\u0117te savo eksperti\u0161kum\u0105 ir pasi\u016blytum\u0117te i\u0161spr\u0119sti j\u0173 problem\u0105, jei jie to negali pasidaryti patys.<\/p>\n

3 SEO taisykl\u0117: SEO pagrindai i\u0161lieka labai svarb\u016bs<\/h3>\n

Market Smart SEO pagrindai remiasi skaitmenin\u0117s rinkodaros principais, apiman\u010diais daugel\u012f smulki\u0173 dalyk\u0173, kurie sukuria efektyvi\u0105 svetain\u0119 ir kuri bus optimizuota tiek paie\u0161kos sistemoms, tiek vartotojams.<\/p>\n

Pilnas SEO Auditas<\/h3>\n

Kaip min\u0117ta, Google algoritmas da\u017enai kei\u010diasi, ir per paskutinius kelerius metus j\u0173 buvo labai daug, tod\u0117l b\u016bt\u0173 protinga pasidaryti savo svetain\u0117s piln\u0105 audit\u0105, \u012fvertinant turin\u012f, strukt\u016br\u0105 ir nuorodas. \u012esitikinkite, kad pagrindiniai SEO darbai atlikti teisingai: meta duomenys skirtingi skirtinguose puslapiuose, H1 ir H2 \u017eym\u0117s su minimaliu vidiniu nuorod\u0173 skai\u010diumi, j\u016bs\u0173 telefonas ir kontaktai pasiekiami.<\/p>\n

Nema\u017eiau svarbu draugi\u0161kas mobiliems \u012frenginiams dizainas, nes naudojimasis mobiliais \u012frenginais nuolatos auga. Vert\u0117t\u0173 pasidom\u0117ti Google Analytics, kiek j\u016bs\u0173 klient\u0173 naudojasi mobiliais \u012frenginais ir kiek svetain\u0117 tam pritaikyta. Papras\u010diausias b\u016bdas tai patikrinti – i\u0161sitraukti savo telefon\u0105 ir pa\u017ei\u016br\u0117ti, kaip svetain\u0117 atrodo ir kaip patogu ja naudotis.<\/p>\n

\u012evertinkite skaitmenin\u0119 marketingo strategij\u0105, \u012fskaitant tikslin\u0119 auditorij\u0105, socialinius tinklus, blog\u0105, adwords, el. pa\u0161to marketing\u0105 ir nuorod\u0173 strategij\u0105.<\/p>\n

4 SEO taisykl\u0117: Taisykl\u0117s keisis<\/h3>\n

I\u0161 viso to, k\u0105 mat\u0117m per paskutinius metus, ai\u0161ku yra viena – algoritmai tikrai keisis. Taip pat keisis ir klient\u0173 \u012fpro\u010diai, vis daugiau mobili\u0173 \u012frengini\u0173 pakeis stalinius kompiuterius, tur\u0117sime prisitaikyti ir mes.<\/p>\n

O tai kur tas seksas?<\/h3>\n

Kiekvienas savo gyvenime turime daryti sprendimus. Nuspr\u0119sti lengviau, kai darome tai, k\u0105 mokame geriausiai, ir turime ai\u0161kius prioritetus. Prioritetai, pana\u0161iai kaip ir Google taisykl\u0117s, kei\u010diasi, ir skirtinguose gyvenimo etapuose jie gali b\u016bti vis kitokie. Tod\u0117l tiesiog pagalvokit, ar nevert\u0117t\u0173 daugiau laiko skirti sau, mylimiems \u017emon\u0117ms ir gal net SEX\u2019ui, o SEO ir SEM palikti profesionalams? Kita vertus su seksu, kaip \u017einote, irgi labai rizikuoti negalite, nes, pana\u0161iai kaip SEO, elgiantis netinkamai galite prarasti labai daug, arba prie\u0161ingai – \u012fd\u0117jus truputi asmenini\u0173 pastang\u0173 galite gauti daug daugiau, nei duodate. Tik \u010dia visada profesionalas esate j\u016bs, skirtingai nuo SEO ir SEM\u00a0\u263a.<\/p>\n

Ger\u0173 ie\u0161kojim\u0173 ir teising\u0173 sprendim\u0173!<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u016bti ar neb\u016bti? Anks\u010diau konsultuodamas \u012fmoni\u0173 savininkus, direktorius ar marketingo vadovus, kaip j\u0173 verslams u\u017edirbti daugiau, neretai sulaukdavau klausim\u0173: \u201cKas tas SEO, SEM, CPA?\u201d, o dabar da\u017eniausiai klausia: \u201cKaip man patekti \u012f paie\u0161kos vir\u0161\u016bnes arba kiek man tai u\u017eims laiko\u201d? Taigi svarbiausi dalykai: pirmiausia SEO ir SEM Google yra vienareik\u0161mi\u0161kai populiariausia paie\u0161kos sistema internete, skirtingais … Continue reading Kas geriau SEO, SEM ar SEX?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":13336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nKas geriau SEO, SEM ar SEX? Marketingo paslaugos<\/title>\n<meta name=\"description\" content=\"Ar reikia svetain\u0117ms SEO ar SEM? Skaitmenin\u0117s rinkodaros paslaugos: samdyti ar pa\u010diam daryti, svetain\u0117s kurimo patarimai, integruota marketingo strategija.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketsmart.eu\/lt\/kas-geriau-seo-ar-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kas geriau SEO, SEM ar SEX? Marketingo paslaugos\" \/>\n<meta property=\"og:description\" content=\"Ar reikia svetain\u0117ms SEO ar SEM? 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