{"id":18021,"date":"2026-05-25T17:52:58","date_gmt":"2026-05-25T14:52:58","guid":{"rendered":"https:\/\/marketsmart.eu\/?p=18021"},"modified":"2026-05-25T18:06:04","modified_gmt":"2026-05-25T15:06:04","slug":"registru-centro-incidentas-signalas-verslui-klientu-duomenu-saugumas-tampa-reputacijos-klausimu","status":"publish","type":"post","link":"https:\/\/marketsmart.eu\/lt\/registru-centro-incidentas-signalas-verslui-klientu-duomenu-saugumas-tampa-reputacijos-klausimu\/","title":{"rendered":"Registr\u0173 centro incidentas \u2013 signalas verslui: klient\u0173 duomen\u0173 saugumas tampa reputacijos klausimu"},"content":{"rendered":"

Pastarosiomis dienomis Lietuvoje pla\u010diai aptarin\u0117jamas Registr\u0173 centro duomen\u0173 saugumo incidentas<\/a>. Paai\u0161k\u0117jo, kad naudojantis svetimais prisijungimais buvo masi\u0161kai sugeneruota ir nukopijuota daugiau nei 600 t\u016bkstan\u010di\u0173 \u012fra\u0161\u0173 i\u0161 Nekilnojamojo turto bei Juridini\u0173 asmen\u0173 registr\u0173.<\/p>\n

Nors vie\u0161ai skelbiama, kad kontaktiniai duomenys, tokie kaip el. pa\u0161to adresai ar telefon\u0173 numeriai, tiesiogiai nenutek\u0117jo, ekspertai jau dabar \u012fsp\u0117ja apie i\u0161augusi\u0105 tikslini\u0173 suk\u010diavimo atak\u0173 rizik\u0105. Tokie incidentai visuomen\u0117je nat\u016braliai kelia klausim\u0105 \u2013 ar organizacijos i\u0161 ties\u0173 pakankamai atsakingai saugo jautri\u0105 informacij\u0105?<\/p>\n

Ta\u010diau \u0161i situacija aktuali ne tik valstybin\u0117ms institucijoms. Ji siun\u010dia labai ai\u0161k\u0173 signal\u0105 ir priva\u010diam verslui: klient\u0173 duomen\u0173 apsauga \u0161iandien tampa ne techniniu, o reputacijos klausimu.<\/p>\n

Did\u017eiausias signalas verslui \u0161iandien yra ne pats incidentas, o pasikeit\u0119s klient\u0173 jautrumas duomen\u0173 saugumui. Net ir nedidel\u0117 klaida gali stipriai paveikti pasitik\u0117jim\u0105 prek\u0117s \u017eenklu.<\/strong><\/p>\n

 <\/p>\n

Kaip klient\u0173 duomen\u0173 saugumas tiesiogiai veikia verslo reputacij\u0105<\/h2>\n

Dar prie\u0161 kelet\u0105 met\u0173 daugelis \u012fmoni\u0173 \u012f duomen\u0173 apsaug\u0105 \u017ei\u016br\u0117jo kaip \u012f formal\u0173 BDAR reikalavim\u0105. \u0160iandien situacija pasikeitusi \u2013 vartotojai tampa vis jautresni tam, kaip verslai renka, saugo ir naudoja j\u0173 informacij\u0105.<\/p>\n

\"Row<\/p>\n

Klientai tikisi ai\u0161kumo. Jie nori suprasti, kokie j\u0173 duomenys renkami, kas prie j\u0173 turi prieig\u0105 ir kaip jie naudojami komunikacijoje ar reklamoje. D\u0117l to net ir nedidelis incidentas gali tur\u0117ti didel\u0119 \u012ftak\u0105 prek\u0117s \u017eenklo reputacijai.<\/p>\n

Tuo pa\u010diu dalis versl\u0173 vis dar investuoja didelius biud\u017eetus \u012f reklam\u0105, socialinius tinklus ir klient\u0173 pritraukim\u0105, ta\u010diau pa\u010di\u0173 duomen\u0173 valdymas lieka chaoti\u0161kas. Klient\u0173 kontaktai saugomi skirtingose \u201eExcel\u201c lentel\u0117se, perduodami tarp darbuotoj\u0173 el. pa\u0161tu, laikomi asmeniniuose kompiuteriuose ar siun\u010diami komunikacijos program\u0117l\u0117mis.<\/p>\n

Tokiose situacijose problema tampa ne tai, ar klaida gali \u012fvykti, o kada ji \u012fvyks.<\/p>\n

 <\/p>\n

Kokias pasekmes verslui gali sukelti klient\u0173 duomen\u0173 nutek\u0117jimas<\/h2>\n

Did\u017eiausia rizika da\u017eniausiai n\u0117ra technin\u0117. Ji \u2013 reputacin\u0117.<\/p>\n

Pasitik\u0117jimas kuriamas ilgai, ta\u010diau prarandamas labai greitai. Jei klientai pradeda abejoti, ar j\u0173 duomenys j\u016bs\u0173 \u012fmon\u0117je yra saug\u016bs, nuken\u010dia ne tik \u012fvaizdis, bet ir pardavimai. \u017dmon\u0117s tampa atsargesni registruodamiesi naujienlai\u0161kiams<\/a>, pildydami u\u017eklaus\u0173 formas ar dalindamiesi savo kontaktais.<\/p>\n

Kartu atsiranda ir finansini\u0173 rizik\u0173. Netvarkingas duomen\u0173 valdymas da\u017enai rei\u0161kia neai\u0161kias darbuotoj\u0173 prieigas, nepri\u017ei\u016brimas sistemas ar jautrios informacijos eksportavim\u0105 \u012f nesaugius kanalus. Tokie procesai ilgainiui tampa ne tik neefektyv\u016bs, bet ir pavojingi.<\/p>\n

Svarbu suprasti ir tai, kad saugumas pama\u017eu tampa konkurenciniu prana\u0161umu. Klientai bei partneriai vis da\u017eniau vertina ne tik paslaugos kokyb\u0119, bet ir tai, kaip \u012fmon\u0117 tvarko j\u0173 informacij\u0105. Ypa\u010d tai aktualu e. komercijos, finans\u0173, NT, klinik\u0173 bei paslaug\u0173 sektoriuose.<\/p>\n

\"A<\/p>\n

 <\/p>\n

Kod\u0117l netvarkingi duomenys ma\u017eina marketingo efektyvum\u0105<\/h2>\n

Da\u017enai manoma, kad klient\u0173 duomen\u0173 valdymas yra tik IT arba teisinis klausimas. Ta\u010diau realyb\u0117je jis labai stipriai veikia ir marketingo rezultatus.<\/p>\n

Kai duomenys laikomi skirtingose sistemose, dubliuojasi arba n\u0117ra reguliariai atnaujinami, marketingo kampanijos tampa ma\u017eiau tikslios. Verslai siun\u010dia neaktualius pasi\u016blymus, dubliuoja komunikacij\u0105 arba apskritai nei\u0161naudoja sukauptos klient\u0173 baz\u0117s potencialo.<\/p>\n

Tvarkingi ir centralizuoti duomenys leid\u017eia tiksliau segmentuoti auditorijas, kurti personalizuot\u0105 komunikacij\u0105 ir efektyviau paskirstyti reklamos biud\u017eet\u0105. Vietoje masini\u0173 \u017einu\u010di\u0173 klientai gauna aktualesn\u012f turin\u012f, o tai tiesiogiai prisideda prie didesnio \u012fsitraukimo ir geresn\u0117s investicij\u0173 gr\u0105\u017eos.<\/p>\n

Ne ma\u017eiau svarbu ir tai, kad ai\u0161k\u016bs procesai suma\u017eina \u017emogi\u0161k\u0173j\u0173 klaid\u0173 tikimyb\u0119. Kai darbuotojai dirba vieningoje CRM sistemoje<\/a>, jautri informacija nebekeliauja tarp asmenini\u0173 \u012frengini\u0173, el. lai\u0161k\u0173 ar skirting\u0173 komunikacijos kanal\u0173.<\/p>\n

 <\/p>\n

Kod\u0117l verslams verta susitvarkyti duomen\u0173 valdym\u0105 dar prie\u0161 kriz\u0119<\/h2>\n

Did\u017eiausia klaida \u2013 prad\u0117ti tvarkyti procesus tik tada, kai jau \u012fvyko incidentas. Tokiose situacijose reputacin\u0117 \u017eala da\u017eniausiai kainuoja gerokai daugiau nei prevencija.<\/p>\n

Verslai, kurie \u0161iandien investuoja \u012f saug\u0173 ir centralizuot\u0105 klient\u0173 duomen\u0173 valdym\u0105, ilgainiui laimi ne tik saugumo prasme. Jie efektyviau vykdo marketing\u0105, kuria didesn\u012f klient\u0173 pasitik\u0117jim\u0105 ir turi tvirtesn\u012f pagrind\u0105 augimui.<\/p>\n

\u0160iuolaikin\u0117je rinkoje klient\u0173 duomen\u0173 apsauga tampa ne papildomu privalumu, o baziniu pasitik\u0117jimo standartu.<\/p>\n

\"An<\/p>\n

Kaip \u201eMarket Smart\u201c padeda verslams tvarkyti klient\u0173 duomen\u0173 sistemas<\/h2>\n

\u201eMarket Smart\u201c komanda padeda verslams ne tik auginti matomum\u0105 ar generuoti pardavimus, bet ir susitvarkyti marketingo infrastrukt\u016br\u0105.<\/p>\n

Praktikoje da\u017eniausiai matome, kad problemos prasideda ne nuo technologij\u0173 stokos, o nuo neai\u0161ki\u0173 proces\u0173 ir i\u0161skaidyt\u0173 sistem\u0173. D\u0117l to padedame verslams centralizuoti klient\u0173 duomen\u0173 valdym\u0105, diegti CRM sistemas, optimizuoti naujienlai\u0161ki\u0173 srautus bei sukurti tvarking\u0105 marketingo ekosistem\u0105, kuri b\u016bt\u0173 saugi, efektyvi ir pasiruo\u0161usi augimui.<\/p>\n

Tvarkingi duomenys \u0161iandien rei\u0161kia daugiau nei saugum\u0105. Tai stipresnis klient\u0173 pasitik\u0117jimas, efektyvesnis marketingas ir stabilesnis verslo augimas ilgalaik\u0117je perspektyvoje.<\/p>\n

Jei norite \u012fvertinti, kaip j\u016bs\u0173 versle \u0161iandien valdomi klient\u0173 duomenys ir marketingo procesai, \u201eMarket Smart\u201c komanda gali pad\u0117ti identifikuoti silpn\u0105sias vietas bei sukurti efektyvesn\u0119 ir saugesn\u0119 sistem\u0105 ateities augimui.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pastarosiomis dienomis Lietuvoje pla\u010diai aptarin\u0117jamas Registr\u0173 centro duomen\u0173 saugumo incidentas. Paai\u0161k\u0117jo, kad naudojantis svetimais prisijungimais buvo masi\u0161kai sugeneruota ir nukopijuota daugiau nei 600 t\u016bkstan\u010di\u0173 \u012fra\u0161\u0173 i\u0161 Nekilnojamojo turto bei Juridini\u0173 asmen\u0173 registr\u0173. Nors vie\u0161ai skelbiama, kad kontaktiniai duomenys, tokie kaip el. pa\u0161to adresai ar telefon\u0173 numeriai, tiesiogiai nenutek\u0117jo, ekspertai jau dabar \u012fsp\u0117ja apie i\u0161augusi\u0105 tikslini\u0173 … Continue reading Registr\u0173 centro incidentas \u2013 signalas verslui: klient\u0173 duomen\u0173 saugumas tampa reputacijos klausimu<\/span><\/a><\/p>\n","protected":false},"author":25,"featured_media":18028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"acf":[],"yoast_head":"\nRegistr\u0173 centro incidentas \u2013 signalas verslui: klient\u0173 duomen\u0173 saugumas tampa reputacijos klausimu - Market Smart<\/title>\n<meta name=\"description\" content=\"Registr\u0173 centro situacija tapo signalu visam verslui. Su\u017einokite, kod\u0117l klient\u0173 duomen\u0173 saugumas \u0161iandien tiesiogiai veikia reputacij\u0105, marketingo efektyvum\u0105 ir klient\u0173 pasitik\u0117jim\u0105.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketsmart.eu\/lt\/registru-centro-incidentas-signalas-verslui-klientu-duomenu-saugumas-tampa-reputacijos-klausimu\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Registr\u0173 centro incidentas \u2013 signalas verslui: klient\u0173 duomen\u0173 saugumas tampa reputacijos klausimu - Market Smart\" \/>\n<meta property=\"og:description\" content=\"Registr\u0173 centro situacija tapo signalu visam verslui. Su\u017einokite, kod\u0117l klient\u0173 duomen\u0173 saugumas \u0161iandien tiesiogiai veikia reputacij\u0105, marketingo efektyvum\u0105 ir klient\u0173 pasitik\u0117jim\u0105.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketsmart.eu\/lt\/registru-centro-incidentas-signalas-verslui-klientu-duomenu-saugumas-tampa-reputacijos-klausimu\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Smart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketSMARTLT\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-25T14:52:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T15:06:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketsmart.eu\/wp-content\/uploads\/2026\/05\/new-trend-in-lithuanian-e-commerce-pinterest-already-outperforms-instagram-in-referral-traffic-to-websites-3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"d.sadovskaja@marketsmart.eu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"d.sadovskaja@marketsmart.eu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/registru-centro-incidentas-signalas-verslui-klientu-duomenu-saugumas-tampa-reputacijos-klausimu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/registru-centro-incidentas-signalas-verslui-klientu-duomenu-saugumas-tampa-reputacijos-klausimu\/\"},\"author\":{\"name\":\"d.sadovskaja@marketsmart.eu\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/#\/schema\/person\/2b6f9eb2fc83d750b5fb724fd656d3fd\"},\"headline\":\"Registr\u0173 centro incidentas \u2013 signalas verslui: klient\u0173 duomen\u0173 saugumas tampa reputacijos klausimu\",\"datePublished\":\"2026-05-25T14:52:58+00:00\",\"dateModified\":\"2026-05-25T15:06:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/registru-centro-incidentas-signalas-verslui-klientu-duomenu-saugumas-tampa-reputacijos-klausimu\/\"},\"wordCount\":798,\"publisher\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/#organization\"},\"articleSection\":[\"Uncategorized @lt\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketsmart.eu\/lt\/registru-centro-incidentas-signalas-verslui-klientu-duomenu-saugumas-tampa-reputacijos-klausimu\/\",\"url\":\"https:\/\/marketsmart.eu\/lt\/registru-centro-incidentas-signalas-verslui-klientu-duomenu-saugumas-tampa-reputacijos-klausimu\/\",\"name\":\"Registr\u0173 centro incidentas \u2013 signalas verslui: klient\u0173 duomen\u0173 saugumas tampa reputacijos klausimu - Market Smart\",\"isPartOf\":{\"@id\":\"https:\/\/marketsmart.eu\/lt\/#website\"},\"datePublished\":\"2026-05-25T14:52:58+00:00\",\"dateModified\":\"2026-05-25T15:06:04+00:00\",\"description\":\"Registr\u0173 centro situacija tapo signalu visam verslui. 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