Medžio stilius
Our collaboration with the Ecowood Group began starting with their retail and marketing company “Medžio stilius,” which specializes in premium oak flooring, doors, and staircases.
Positioning
At the outset, the company was primarily known for its strong focus on oak products. Together with the Medžio stilius team, we refined their brand positioning to better express the uniqueness of their offering. The message “Oak is our passion” became the core of their identity — not only delivering a rational statement (“everything from oak”) but also adding emotional depth. It positioned the brand as true oak wood enthusiasts, experts, and storytellers.
A custom-produced video brought this positioning to life by showcasing the story behind the products, the craftsmanship involved, and the emotional connection with customers.
Website Development
We created a fully custom website featuring a unique design and extensive bespoke development. Built on the WordPress CMS, the site offers both functionality and a strong visual identity, fully aligned with the brand’s premium character.
Our long-term SEO strategy consistently pushes the site higher in Google search rankings, ensuring strong organic visibility.
Social Media Ecosystem
We built a holistic social media presence across Facebook, Instagram, Google Business Profile, Pinterest, LinkedIn, and YouTube. This integrated ecosystem was designed to grow the client base and ensure the distribution of high-quality, engaging content.
Marketing Strategy and Media Planning
Our advertising efforts through Google Ads and paid social media campaigns contributed directly to sales growth and increased brand exposure.
Communication Strategy
The “Market Smart” team applied a holistic marketing approach, helping the client improve both internal processes and external communications. This included mystery shopper research, lead handling optimization, and online/offline customer interaction strategies.
We provided hands-on recommendations and support for refining the brand’s tone, messaging, and sales communication tactics. The result: a continuously growing customer base and successful sales performance.
Styl Drzewa (Poland)
Our collaboration with the Ecowood Group extended to its Polish market brand, Styl Drzewa, specializing in high-end oak flooring and interior solutions.
Digital Ecosystem Development
To establish and grow Styl Drzewa’s online presence in Poland, we developed and optimized a comprehensive social media ecosystem across Facebook, Instagram, Pinterest, YouTube, and Google Business Profile. Each platform was tailored to support brand awareness, aesthetic storytelling, and audience engagement within the local market context.
Advertising Strategy
We implemented Google Ads and paid social media campaigns targeting both B2C and B2B audiences in Poland. These campaigns were designed to increase traffic, generate quality leads, and support sales conversions.
Content & Communication
Content development played a key role in building trust and recognition. We worked closely with the client to create and localize website content and develop engaging, platform-specific content for social media that reflected the premium nature of the brand and resonated with Polish consumers.
Sales Process Optimization
Our team conducted a thorough audit of the sales process, identifying gaps and opportunities. Strategic recommendations were implemented to streamline lead handling and enhance the customer journey, resulting in measurable improvements in conversion and client satisfaction.
Market Impact
Styl Drzewa continues to strengthen its position in the Polish market. With a consistent and targeted digital presence, optimized communications, and improved sales infrastructure, the brand is achieving steady growth and expanding its customer base.
Ecohardwood (UK)
Ecohardwood, a UK-based retail company specializing in premium oak products, partnered with us to implement a fully integrated digital marketing strategy tailored to their market needs — all from a single source.
Key Actions
- Google Ads: Strategic campaigns focused on targeted reach and conversion.
- Social Media Advertising: Meta ads, Pinterest and LinkedIn testing, and the use of custom audience lists to refine targeting and improve performance.
Operating in a highly competitive market, Ecohardwood is steadily building recognition as a high-quality, trusted oak brand in the UK through consistent, data-driven digital efforts.
Ecowood (Export Markets)
Ecowood, a manufacturer of premium oak flooring, doors, and staircases, partnered with us to drive export growth under the “direct from the manufacturer” value proposition.
Key Actions
Website
Fully custom-built with unique design and advanced development on WordPress CMS.
SEO
Targeted English-language SEO helped multiply organic traffic by \~4x over time.
Export Market Analysis
Informed targeting for advertising and content efforts.
Google Ads
Campaigns launched in selected markets with insights drawn from performance data.
Social Media
Used for both recruitment and brand communication (events, sustainability, CSR).
Offline Tactics
Traditional tools like cold outreach tested in select markets.
Today, Ecowood is increasingly recognized by European buyers seeking high-end oak solutions for luxury villas, offices, and residential spaces.