Bijola, a confectionery brand with 25 years of tradition, partnered with Market Smart to strengthen its market position and accelerate growth in a highly competitive segment.
Brand Positioning
Recognizing Bijola’s core strength in custom-designed celebration cakes, we refined the brand message and created the slogan “Masters of Celebration Cakes”. The company now clearly communicates its ability to deliver exceptional products for any family, corporate, or institutional occasion. A refreshed logo and brand book helped align the visual identity with the new positioning.
Strategic Direction & Actions
Our marketing strategy focused on growing sales through high-value, personalized and visually unique confectionery products — both individual items and curated sets tailored to special occasions.
Website & E-Commerce
We developed a robust e-commerce platform with extensive functionality, enabling customers to customize their orders—from flavors to decorations and combinations. The website was migrated from WordPress to PrestaShop, improving scalability and performance.
SEO
Ongoing SEO efforts have ensured first-page visibility on Google for targeted keywords, driving consistent organic traffic to the site.
Social Media Ecosystem
We launched and now manage Bijola’s presence on Facebook, Instagram, and Google Business Profile. Engaging content and community-building activities have cultivated a loyal and active follower base.
Advertising & Promotions
Continuous advertising on social media supports direct online sales, lead generation, and increased foot traffic to physical stores. Campaigns are tailored to seasonal peaks and customer demand.
Holistic Communication & Consulting
Beyond execution, Bijola benefits from strategic consulting on business development and integrated marketing communications. From print to influencer campaigns, our holistic support has helped position Bijola as a rising leader in the Lithuanian confectionery market.